Shaken & Stirred - Influential Brand Profiling and Positioning

Top 5 Jobs in Marketing To Arise in 2024

Source: Pexels

Marketing is a vital part of any industry. The marketing team is responsible for planning, creating, and marketing campaigns for a company to reach its potential customer pipeline. And it is more in the spotlight than ever as it is set to rise in 2024.

Depending on the industry, the type of marketer needed varies. Although marketing is still the same in theory, the way a market gains insight and executes strategies varies. Also, you can be assured of getting a job irrespective of your experience level, provided you know the right platform to explore. For example, you can get remote job options for junior digital marketing on Jooble without breaking a sweat.

So, if you’re serious about pursuing a career in marketing this article is for you. We will explore the top five top jobs in marketing that will rise in demand in 2024.

1.    Brand Managers

A brand manager is one of any industry’s most important marketing jobs. The demand for brand managers has always been on the rise; in 2024, we expect to see the number increase further. Brand managers play a vital role in a company by helping it develop strategies to set it apart from its competitors.

A brand manager is a broad role often requiring individuals to be familiar with many aspects of marketing. For example, a brand manager should be familiar with design, social media marketing, digital marketing, content marketing, market research, etc.

2.   Content Strategists

A content strategist is another marketing job projected to increase demand by 2024. Individuals that take on this role are responsible for developing content strategies based on a company’s objectives and customers’ needs. Being a content strategist means you ought to be creative and able to oversee/develop content across a project life cycle.

Ultimately, a content strategist must carefully and strategically develop content capable of informing, entertaining, inspiring, and engaging prospects. Through brainstorming creative strategy, a content strategy can drive inbound traffic for a brand and encourage loyal customers, thus making the business profitable.

3.   Customer Relationship Managers

A customer or client relationship manager is another key aspect of marketing for businesses that engage key customers. A customer relationship manager aims to build and preserve trust. Because of the importance of this job role, the demand for skilled professionals in this field has been on the rise.

To be a successful customer relationship manager, you ought to communicate effectively and maintain the core values of the business you’re working for. Also, you must grow and build positive relationships with new customers for the business. And at the end of the day, your main aim is to ensure maximum customer satisfaction.

Source: Pexels

4.   Market Research Analysts

Irrespective of the industry, market research is vital in predicting potential sales of products or services. As such, businesses will always have a demand for market research analysts. And with more businesses being founded and others expanding, the demand for market research analysts by 2024 will skyrocket.

If you want to excel in this field, you should be able to use different data collection methods and statistical tools to understand market trends. Also, having an in-depth understanding of the business target audience demographics will help you develop successful marketing campaigns and promotional efforts to ensure business success.

5.   Digital Marketing Manager

Most businesses are very particular about having an online presence, and a digital marketing manager is the professional that handles this feat. As a digital marketing manager, you are responsible for developing, implementing, and overseeing digital campaigns that will help get products and services to the target audience.

This role involves helping brands create awareness, drive traffic and generate sales. As a digital marketing manager, you will oversee and collaborate with the marketing team and provide support to several other areas of the business, such as researching new marketing trends, using web analytics to monitor site traffic, and many more.


This list of top marketing jobs projected to rise in demand in 2024 is the tip of the iceberg. By 2024 the demand for several other jobs will rise. So, if you are thinking of switching careers or high-paying jobs, now is the best time to start working to the top.