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Shaken & Stirred - Influential Brand Profiling and Positioning

Who is the actor in the EE advert


In this article, we explore the multifaceted career and cultural significance of Kevin Bacon while also delving into EE’s recent marketing campaign featuring the Hollywood star. Kevin Bacon’s remarkable journey in the entertainment industry, intertwined with his unique role as a symbol of connectivity, sets the stage for understanding his broader impact.

Kevin Bacon’s Versatile Career

Hollywood Icon

Kevin Bacon’s career spans various genres, making him an iconic figure in Hollywood. His breakthrough role in ‘Footloose’ catapulted him to stardom, showcasing his versatility as an actor.

Six Degrees of Kevin Bacon

The “Six Degrees of Kevin Bacon” phenomenon highlights Bacon’s interconnectedness in Hollywood. This parlor game demonstrates how actors are linked through their film roles, solidifying his cultural touchstone status.

EE’s Bold Campaign

Hissing Slow Broadband Goodbye

EE’s recent marketing campaign, featuring Kevin Bacon, vividly illustrates the frustration of slow broadband speeds during peak hours. The campaign, developed by Saatchi and Saatchi UK, uses a giant boa constrictor to symbolize the discomfort of restricted internet access.

Promised Speeds, Delivered

In the ad, Bacon questions the reliability of broadband but reassures viewers that with EE, promised speeds are always delivered. This reassurance resonates with viewers who have experienced unreliable internet connections.

Kevin Bacon’s Cultural Impact

Social Media Engagement

Kevin Bacon’s active presence on social media platforms, such as Twitter and Instagram, allows him to connect directly with fans, solidifying his status as a modern cultural icon.

Memorable Cameos

Bacon’s willingness to embrace his fame through memorable cameo appearances in films and television shows endears him to both critics and fans alike.

EE’s Broadband Promise

Marketing Across Channels

EE’s campaign, planned by Essence, will appear on out-of-home (OOH) ads, video on demand (VOD) platforms, social media, and prime-time TV spots, ensuring it reaches a wide audience.

In Summary

Kevin Bacon’s influence extends from his versatile acting career to his role as a symbol of interconnectedness in Hollywood. EE’s bold campaign featuring Bacon highlights the frustration of slow broadband speeds and emphasizes the promise of reliable internet access. Together, they create a narrative that celebrates Kevin Bacon’s cultural significance while also addressing a common issue faced by many – the need for dependable broadband speeds.