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How much does it cost to create an app for a small business?

In today’s digital age, mobile apps have become a powerful tool for small businesses to reach customers, boost sales, and streamline operations. But for many entrepreneurs, the question of “How much does it cost to create an app for a small business?” looms large. 

Unfortunately, the answer isn’t a simple one. Mobile app development costs can vary greatly depending on a multitude of factors, making it crucial to understand what affects the cost before embarking on your app development project.

This comprehensive guide will delve into the world of mobile app development costs for small businesses. We’ll explore the key factors that influence the app development budget and provide a detailed breakdown of the costs by complexity. You’ll also be equipped with valuable tips to manage your app development project effectively.

Understanding App Complexity and Cost

The first step towards estimating your app development cost is understanding the complexity of the app you envision. Mobile app development can be broadly categorised into three tiers:

Simple Apps

These basic applications offer limited functionality, such as calculators, to-do lists, or single-purpose tools. The development time for simple apps is typically lower, translating to a more affordable app development cost.

Medium Complexity Apps

This category encompasses apps with a wider range of features, such as basic e-commerce stores, appointment booking systems, or social media platforms with limited functionalities. The mobile app development cost for a medium-complexity app will naturally be higher than simple apps due to the increased development effort and potential integrations.

Highly Advanced Apps

These complex applications boast rich features, real-time data processing, and sophisticated back-end infrastructure. Think social media giants, food delivery apps, or augmented reality experiences. 

Development costs for complex apps can reach significant heights due to the extensive development time, complex features, robust back-end systems and a need to hire an app development team. For this reason, small businesses typically leverage a mobile app cost calculator to get an accurate estimate of this expense.

Key Cost Drivers in App Development

Now that you grasp the concept of app complexity, let’s delve into the key factors that significantly affect app development costs:

App Features

The core functionalities your app offers to play a major role in determining the development cost. Complex features like in-app purchases, real-time chat, or social media integration require more development effort and specialised skills from the app developers, driving up the cost. 

Even the design of your app’s user interface (UI) can impact development time and cost. A visually appealing and intuitive UI often necessitates additional design resources.

Development Team

The team you choose to develop your app significantly influences the cost. There are three main options to consider:

  • In-house development: Taking the in-house development route grants you the most control over your app’s creation. You can directly oversee the mobile app development process and tailor the team to your specific needs.
    However, building an in-house team requires a substantial investment in personnel. You’ll need to recruit and hire qualified developers, designers, project managers, and potentially additional staff. This approach offers greater flexibility in managing the team and adapting to project changes, but it also necessitates a long-term commitment to staffing and managing an internal development unit.
  • Outsourcing development: Outsourcing app development to an established app development company presents a compelling alternative to building an in-house development team. This approach unlocks several key advantages, particularly for small businesses with limited resources or specific skill set needs.
    First and foremost, outsourcing grants access to a wider talent pool. App development companies often maintain networks of experienced developers with diverse skill sets. This allows you to tap into expertise that might not be readily available in your local market, potentially at more competitive rates.
    However, outsourcing also comes with its own set of considerations. One crucial factor is the importance of thorough vetting. Selecting the right outsourcing partner is paramount to the success of your project.
    Look for a company with a proven track record in developing apps similar to yours and a strong understanding of your target market. During the vetting process, assess their communication style and establish clear expectations to ensure seamless collaboration throughout the development process.
  • Low-code/no-code platforms: Low-code/no-code development platforms have emerged as a game-changer, particularly for entrepreneurs with limited coding expertise. These platforms offer a user-friendly approach to app development, utilising drag-and-drop interfaces and pre-built components. This allows even non-technical users to create basic applications without needing to write complex code.
    The cost-effectiveness of low-code/no-code solutions is a major advantage for businesses with a tight app development budget. Building a simple app using these platforms can be significantly cheaper than traditional coding methods. However, it’s important to be aware of the limitations associated with low-code/no-code development.
    One key drawback is the inherent lack of customisation offered by these platforms. Pre-built components and templates might not provide the level of design flexibility needed for unique app ideas. Additionally, these platforms often have limitations in scalability. As your app grows and requires more complex functionalities, low-code/no-code solutions might struggle to accommodate those needs.

App Platforms

The decision to develop a native app (built specifically for iOS or Android) or a cross-platform app (developed for multiple platforms using a single codebase) impacts development costs. Native apps typically offer a more optimised user experience but require separate development for each platform, potentially doubling the cost. Cross-platform apps can be more cost-efficient but might have limitations in performance and access to native device features.

Design and User Interface (UI)

A well-designed and user-friendly UI is crucial for user engagement and app success. Investing in skilled UI/UX designers will increase the upfront development cost but can lead to a more successful app in the long run, potentially reducing user churn and boosting customer acquisition.

Maintenance and Updates

The development process doesn’t end with the app launch. App maintenance costs include bug fixes, adding new features, and keeping the app compatible with the latest operating system updates—factor in ongoing maintenance costs when budgeting for your app development project.

Cost Breakdown by App Complexity

Now, let’s get more specific with a detailed app development cost breakdown based on app complexity:

1. Simple App

The development time for a simple app can range from 200 to 500 hours.

  • With average hourly rates for developers varying between $30 and $100 depending on location and experience, this translates to a development cost range of $6,000 to $50,000.
  • To save on costs, consider utilising pre-built templates or low-code/no-code platforms for simple apps with limited functionalities.

2. Medium Complexity App

Medium-complexity apps involve more development effort, ranging from 500 to 1,500 hours.

  • The additional features and potential integrations can push the development cost to a broader range of $50,000 to $150,000.
  • Consider a phased development approach for medium-complexity apps. This allows you to launch a core version of the app with essential features first and then add more functionalities based on user feedback and future funding.

3. Highly Advanced Apps

  • Complex apps with extensive features and robust back-end infrastructure can take upwards of 2,000 hours to develop.
  • Development costs for highly advanced apps can reach well above $250,000, potentially even exceeding $1 million, depending on the complexity and functionalities involved.
  • When budgeting for highly advanced apps, consider additional costs like server infrastructure and scalability requirements.

Additional Cost Factors to Consider

While the above breakdown provides a general idea, remember that there can be hidden costs that emerge during development. Here are some additional factors to consider:

  • Third-party integrations: Integrating with payment gateways, social media APIs, or other external services can add to the development cost.
  • App Store submission fees: Both Apple App Store and Google Play Store charge fees for app submission and may have additional costs for in-app purchases.
  • Marketing and user acquisition: Building a successful app goes beyond development. Factor in marketing and user acquisition costs to ensure your app reaches its target audience.

Tips for Managing App Development Costs

Here are some actionable tips to help small businesses manage app development costs effectively:

  • Clearly define your app goals and target audience: A focused app with well-defined objectives will streamline development and reduce unnecessary features that inflate costs.
  • Prioritise core features and consider a Minimum Viable Product (MVP) approach: Start with a core version of your app that offers the essential functionalities and gather user feedback before adding complex features.
  • Research and compare development options: Compare the costs and benefits of in-house development, outsourcing companies, and low-code/no-code platforms to find the most cost-effective solution for your needs.
  • Obtain multiple quotes and negotiate with developers: Get quotes from several app development companies and negotiate rates to ensure you’re getting the best value for your budget.
  • Plan for ongoing maintenance and updates: Factor in the ongoing costs of bug fixes, new features, and app maintenance from the start to avoid surprises down the line.


The cost of developing an app for a small business can vary significantly depending on the app’s complexity, chosen development path, and various other factors. However, by thoroughly planning your app project, understanding the key cost drivers, and implementing cost-saving strategies, you can develop a successful mobile app that fits your budget and propels your business forward.

For businesses with limited budgets, alternative solutions like progressive web apps (PWAs) can offer a mobile-like experience without the development costs associated with native apps. Ultimately, a well-developed and strategically planned app can be a game-changer for small businesses, boosting brand awareness, enhancing customer engagement, and driving sales growth.

Remember, investing in a high-quality app with a focus on user experience and long-term value can yield significant returns in the long run. By carefully considering the app development cost factors and implementing strategic planning, you can make an informed decision and embark on your mobile app development journey with confidence.