Targeting your local market is a failsafe way to ensure that you capture valuable new customers for your business. Whether you’re a high street coffee shop or a family photography business, creating a local campaign could help you win footfall from the high street, or have customers seeking out your services.
If you’re interested in an exciting and successful local campaign, here are five top tips to get you started.
- Utilise Your SEO Strategy to Promote Online Visibility
A fantastic SEO strategy is the best place to start for a fantastic local campaign that will reach new heights and attract more customers.
If you need to improve your SEO strategy, SEO agencies like Maratopia are highly qualified at creating an SEO strategy that will promote your online visibility. Whether you need content writing, on page SEO or PPC marketing, choosing experts to help you will reap much higher rewards.
- Understand Your Demographic
Understanding your target audience and demographic is hugely important for enabling the highest volume of engagement for your business. Once you know your target audience, you can create a strategy that will help to target your select demographic effortlessly.
To get to know your target audience’s stats, you can use analytical tools on your social media platforms that will show you the average age and gender of your demographic. Similarly, other tools like Google Analytics can show you data from your online customers that will allow you to better shape your marketing strategy.
- Use Email Marketing
To improve your remarketing efforts, email marketing is a fantastic strategy for keeping your business at the forefront of your customers’ minds.
Email marketing sends frequent updates about the latest company deals, events and promotions straight to your customers’ inboxes. By keeping your marketing emails informative, eye-catching and free from spammy content, you can encourage a higher conversion rate by including links to your website and social media pages.
To create excellent email marketing content, you can use tools like MailChimp to create and schedule your email marketing campaigns for your customers.
- Use Customer Feedback to Encourage Growth and Change
Customer feedback is one of the most important tools you can utilise for your local campaign. Feedback is usually left by customers who are either extremely pleased by your business, or extremely dissatisfied.
Taking on board both the positives and the negatives will enable you to construct a business strategy based around your successes and areas to improve.
- Build a Stunning Website
If you want a successful local campaign, it’s important to build a magnificent website to go alongside your marketing efforts.
The ideal website should feature up to date contact details for your business, high quality pictures of your products and services, how to find your premises, an “about us” page, and potentially an e-commerce section to purchase your products.
For this reason, using an excellent platform is essential for your website. CMS platforms like WordPress are secure and stable, and contain handy readily made templates for you to craft your website content onto. This means you don’t need to be a computer whizz to work out how to use them!
Do you have any tips for building a winning local campaign? Share your thoughts in the comments section below!