Whether you’re throwing your first event or you’re an event veteran looking for smarter ways to show off your hard work, the way you showcase your event can make a big difference.
Events are vital tools for many businesses. They showcase what you do, interact with your audience, increase brand recognition, and unlock new opportunities for growth. In the digital age, the way that you present your event to your audience can make all the difference. Viewers want to be engaged and entertained more than ever before, so the old-school highlights reel might not cut it anymore.
If you’ve got an event coming up that you’re wanting to showcase but you’re looking for some inspiration, you’ve come to the right place! These are some of the innovative ways we’ve seen businesses showcase their events this year.
But First, Are Events Worth It?
It can be easy to wonder if hosting an event is really going to benefit your business, especially when they often involve some sort of upfront investment. Whether you’re thinking of hosting an online event like a webinar or an in-person event, we’re here to tell you that they are absolutely worth the investment of both money and time.
Hosting events is a great marketing strategy that makes your business more recognisable and opens you up to connecting with new audiences. Having real-life experiences behind a brand can make your business stick in your customers’ minds. Not only is it great for connecting with audiences and improving brand recognition, but hosting events also helps strengthen your team and keeps you ahead of competitors who aren’t yet running events.
I’m Hosting An Event, How Do I Showcase It?
So you’ve decided an event is the right choice for your business, but now you have to figure out exactly how you’re going to showcase it to the world. Let’s face it: there’s no real point in hosting an event if no one is ever going to see it, but that’s where we come in.
We have all the tips and tricks you need to showcase your event in an interesting and entertaining way so that you can share your success with your consumers, whether they attended your event or not!
- Live Social Media Coverage
Having live updates on social media is a great way to showcase your event, and it makes individuals who couldn’t attend feel like they’re right there with you. You can do this in a number of different ways, depending on your chosen platform. Whether you choose to post real-time stories on Instagram, live updates on LinkedIn, or you livestream the entire event on a platform like Facebook or TikTok. The opportunities for live social media coverage really are endless.
Having live social media coverage brings an authentic feel to your event, even for those watching from afar. Posting unedited, real-time content can help your business feel more approachable and really set you apart from your competition.
- Influencer Content
Depending on your niche, you may never have considered influencer content a possibility before, but it can really help to expand your reach. Enlisting the help of influencers or experts in your niche who have a large social media following means that you open your business up to their audiences as well.
You get to showcase your products or services to a whole host of new individuals you may never have been able to reach before!
- Professional Videos
If you’re looking for something a bit more polished that you can include on your website or your socials, investing in professional videos could be the way to go. Industry events coverage filmed by professionals can be published to show the highlights of your event and entice your audience to attend the next one.
Not only can you use this coverage to showcase your event after the fact, but you can also transform it into teaser trailers for upcoming events. Professionally filmed content can be used in a myriad of ways, and it really does give you an edge on your competitors.
Host An Event To Remember
When you showcase your events in a more interesting way than what’s traditionally used, you ensure your event will be one to remember! Whether you choose to post real-time, authentic social media content, more polished professional content, or a combination of both, the key is to make your audience feel connected, even if they weren’t in the room.
You have to remember that your event doesn’t finish when the doors close, and how to showcase it after the fact can be just as impactful. Planning an event can take up a substantial amount of time, so ensuring that your hard work is seen well after the event is the key to success.