By Will Corry
Publisher, The Marketing Blog
Last reviewed: 2 September 2026
The woman in the red dress in the Dylon advert appears to be Swiss model Anja Leuenberger.
Several independent viewer discussions identify Leuenberger as the model. Comments posted on her social accounts also connect her with the commercial.
However, Dylon, Henkel and the agencies representing Leuenberger have not published a cast credit that confirms the identification.
This means the most accurate answer is that the woman is widely believed to be Anja Leuenberger, rather than officially confirmed as her.
She should not be confused with Rochelle Humes. Humes is Dylon’s confirmed brand ambassador and appears in separate promotional campaigns for the detergent range.
Who Is the Woman in the Dylon Advert?
• Widely identified model: Anja Leuenberger
• Identification status: Reported by viewers but not officially confirmed
• Nationality: Swiss
• Advert most viewers mean: The woman wearing a red dress
• Product advertised: Dylon Colour Detergent
• Advertiser: Henkel Consumer Brands
• UK product launch: 2024
• Confirmed Dylon ambassador: Rochelle Humes
• Main product message: Revitalises colours and renews clothing fibres
The red-dress model has attracted attention because she remains the visual focus of the commercial.
Viewer discussions on television and advertising forums began naming Anja Leuenberger after the advert appeared. The identification has since been repeated by several websites.
Yet repetition is not the same as confirmation.
We could not find a published production credit from Dylon, Henkel, the advertising agency or Leuenberger’s modelling agencies that names her as the performer.
That missing credit is why some search results give conflicting answers.
Is Anja Leuenberger Officially Confirmed?
No official cast list has been published for the version of the Dylon advert embedded below.
Watch the Dylon Colour Detergent advert: https://www.youtube.com/watch?v=PUjbbsbKqoE
Several viewer discussions identify the woman as Anja Leuenberger. Her appearance in the film has also been discussed on Digital Spy, Mumsnet, PistonHeads and specialist forums.
These reports provide a credible lead. However, they remain viewer-led identifications.
The distinction matters because another well-known woman has a confirmed relationship with Dylon.
Is the Woman in the Dylon Advert Rochelle Humes?
Rochelle Humes is a Dylon brand ambassador, but she does not appear to be the woman in the red-dress television commercial shown above.
Dylon worked with Humes when it launched its detergent range in Britain. A sponsored British Vogue feature published in November 2024 described her as the company’s new brand ambassador.
Humes has also appeared in Dylon social content and promotions for its Light & White detergent.
Therefore, there are two separate answers depending on the campaign:
• Anja Leuenberger appears to be the model in the red-dress television advert.
• Rochelle Humes is the confirmed Dylon ambassador in separate brand and social campaigns.
This explains why viewers sometimes find both names when searching for the Dylon advert woman.
What Happens in the Dylon Advert?
The advert centres on clothing that has supposedly “lost its magic”.
The woman’s bright red outfit acts as a visual demonstration of the product message. Dylon positions its detergent as a way to restore colour and improve the appearance of older clothes.
Henkel says the detergent uses a Triple Renew formula designed to:
• Clean clothes gently
• Revitalise colours
• Renew clothing fibres
• Reduce the dull appearance caused by repeated washing
• Produce visible results within ten washes
The commercial is sometimes described online as a Dylon Colour Catcher advert. However, the linked film promotes Dylon Colour Detergent.
Colour Catcher and colour detergent should not be used as interchangeable product names on this page.
Who Is Anja Leuenberger?
Anja Leuenberger is a Swiss fashion model represented by agencies in several international markets.
Elite Model Management lists her on its London main board. Models.com also records her Swiss nationality and representation in London, New York, Copenhagen, Los Angeles, Sydney and Tokyo.
Her fashion work includes runway and campaign appearances connected with brands and designers such as:
• Giorgio Armani
• Christian Siriano
• John Galliano
• Dolce & Gabbana
• Akris
• The Row
Leuenberger began modelling as a teenager after being discovered in Switzerland.
She has since worked across fashion shows, editorial photography and commercial projects. This background would make her a logical choice for a Dylon campaign built around clothing, colour and personal style.
However, that suitability should not be treated as proof that she was cast in the advert.
What Is Dylon Colour Detergent?
Dylon is best known in Britain for fabric dyes.
In 2024, owner Henkel expanded the brand into laundry detergent across the UK and Ireland. The launch moved Dylon beyond changing the colour of clothes and into maintaining existing colours.
The detergent range includes products for:
• Coloured clothing
• Black and dark clothing
• White and light clothing
• Sportswear
• Scented laundry
Dylon says its formula cleans clothes while reducing the damage that repeated washing can cause to fibres and colour.
This places the product between a standard laundry detergent and a specialist clothing-care treatment.
Why the Red Dress Matters
The red dress performs much of the communication work in the advert.
Red is easy to recognise on television and provides a direct visual link with Dylon’s colour-care message. It also makes the performer more memorable than a conventional laundry demonstration would.
The commercial does not depend on viewers remembering a technical product claim. Instead, it gives them one clear image: a confident woman wearing an intensely coloured dress.
That decision created an unexpected result. Many viewers remembered the woman but did not know her name.
Consequently, searches for the model became part of the campaign’s online response.
Marketing Insight: The Search Demand Dylon Did Not Capture
The advert shows how casting can create search demand beyond the product itself.
Viewers searched for the woman because the campaign made her visually distinctive. Yet Dylon did not publish an easily discoverable cast credit.
That left an information gap.
Advertising databases, discussion forums and independent publishers now receive searches that the brand could have answered through its own campaign page.
There is a lesson here for advertisers. When a performer becomes a major part of an advert’s appeal, publishing accurate cast and production credits can:
• Capture branded search traffic
• Prevent mistaken identities
• Give actors proper credit
• Provide journalists with a reliable source
• Help viewers find the correct campaign
• Keep attention connected with the advertised product
The uncertainty surrounding Anja Leuenberger is not just a casting question. It shows what happens when a visually memorable campaign lacks searchable production information.
Frequently Asked Questions
Who is the girl in the Dylon advert?
The woman in the red-dress Dylon advert appears to be Swiss model Anja Leuenberger. Several viewers have identified her, but Dylon and Henkel have not published an official cast credit.
Is Anja Leuenberger definitely in the Dylon advert?
Her identity has not been publicly confirmed by Dylon, Henkel or her modelling agencies. The available identification comes mainly from viewers and advertising discussions.
Is Rochelle Humes in the Dylon advert?
Rochelle Humes is a confirmed Dylon brand ambassador and appears in separate Dylon campaigns. She does not appear to be the woman in the red-dress commercial discussed here.
What product is being advertised?
The commercial promotes Dylon Colour Detergent. It should not be described as a Colour Catcher advert.
Where is Anja Leuenberger from?
Leuenberger is a Swiss model. Models.com lists her nationality as Swiss.
Who owns Dylon?
Henkel owns Dylon and operates the brand through its Consumer Brands business.
When was Dylon detergent launched in Britain?
Henkel launched the new Dylon detergent range in the UK and Ireland in 2024.
Related Commercial Actor Guides
Read more about the people appearing in major advertising campaigns:
• Commercial Actors: Who’s in the Biggest Adverts?: https://www.themarketingblog.co.uk/2026/03/commercial-actors-whos-in-the-biggest-adverts-2026-guide/
• Who Are the People in the Walkers Advert?: https://www.themarketingblog.co.uk/2026/06/who-are-the-people-in-the-walkers-advert-the-full-2026-cast-explained/
• Who Is in the Fairy Advert?: https://www.themarketingblog.co.uk/2026/04/who-is-in-the-fairy-advert-2026-uk-cast-revealed/
• Who Is the Actor in the Nationwide Advert?: https://www.themarketingblog.co.uk/2026/03/who-is-the-actor-in-the-nationwide-advert/
Sources
• Henkel: Dylon detergent launch in the UK and Ireland: https://www.henkel.co.uk/brands-and-businesses/consumer-brands/dylan-detergent
• British Vogue: Dylon detergent and Rochelle Humes: https://www.vogue.co.uk/bc/dylondetergents
• Elite Model Management: Anja Leuenberger: https://elitemodelmanagement.com/london/mainboard/2793-anja-leuenberger.web
• Models.com: Anja Leuenberger profile: https://models.com/models/anja-leuenberger
• Dylon Colour Detergent advert: https://www.youtube.com/watch?v=PUjbbsbKqoE
The woman in the red-dress Dylon advert appears to be Swiss model Anja Leuenberger.
The Short Answer
However, the identification has not been confirmed through an official cast or production credit.
Rochelle Humes is Dylon’s confirmed brand ambassador, but she features in separate promotional work. The advert shown on this page promotes Dylon Colour Detergent, not Colour Catcher.
About the Author
Will Corry is the publisher of The Marketing Blog. He has more than 30 years of publishing experience and has managed more than 40 trade publications. He writes about advertising, brand strategy and the people behind memorable commercials.
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