As a company, your marketing strategy is your best friend for enabling you to attract more customers, and entice them to spend their hard-earned money on a trip away.
Whether you’re an airline company, a business that supplies package deals, or a niche opening in the industry, if you want to model your marketing on the greatest, here are five examples of travel companies who have their marketing strategy spot on.
- Jet2
You’d have to be living under a rock not to know the “nothing beats a Jet2 holiday” jingle, featuring Jess Glynne’s “Hold My Hand” anthem. This marketing tactic has gone viral in recent months on TikTok, and become a cultural phenomenon, sparking a now instantly recognised tagline.
Coupled with their iconic orange branding, Jet2 have become a household name due to their epic marketing strategy, and are set to be an industry leader for years to come as a result.
- BMIBaby
A subsidiary of British Airways, BMIBaby was dreamt up as a competitor to other low cost airlines, with an iconic red, white and blue branding, as well as their baby mascot, Tiny. Business travellers could earn points as frequent fliers.
BMIBaby also sponsored local weather broadcasts, becoming a household name effortlessly with their consistency and widespread publicity. This helped to ensure consistency in their advertising campaigns and maintain visibility effortlessly.
- Conservation Travel Africa
An industry leader for international volunteer projects, Conservation Travel Africa has a wonderful strategy for encouraging couples, families and individual travellers to pursue their dreams in volunteering for a programme.
Whether your interests lie in marine conservation, or wildlife conservation opportunities with rhinos, big cats or elephants, there’s something for everyone with Conservation Travel Africa.
Contact their friendly team to pick a programme and pay for an inclusive package to work with some of the most legendary species on the planet, and maintain their safety in the conservation areas.
- Lastminute.com
One of the biggest budget holiday sites, Last Minute is iconic for its selection of lost cost holidays. Anyone looking for a last minute holiday is likely to think first of Last Minute Holidays due to their relatable and iconic branding.
The company also has a robust affiliate programme, which accounts for around 20% of its online sales, as well as hyper-fixation on personalisation for their customers.
- Airbnb
Airbnb are the number one providers of short term holiday accommodation. Often run and maintained by families and couples, the platform gives ordinary people the opportunity to earn money from their spare rooms, outbuildings and holiday homes.
Airbnb’s marketing strategy is based on finding adventure, with an emphasis on discovering the unknown and creating memories. They also offer extras to add on to the package of a visit including chefs, photographers and spa treatments on selected visits and locations.
Visitors can choose to book for days, weeks, or even months in an Airbnb, making it the ultimate alternative to a hotel for a staycation. They also use influencer marketing to boost their visibility and traffic, making them a more fashionable option for the staycation than other options.
Do you know of any companies with superior marketing strategies? Share your thoughts in the comments section below!