Effective property marketing can be the difference between long vacancies and fully occupied rental units. Whether you’re a seasoned landlord or managing your first rental, improving how you market your property helps attract quality tenants faster, and often at a better rental price. Remember to ensure your property is safe with comprehensive landlord insurance from CIA Landlords. Here are key strategies to level up your property marketing game.
1. Start With High-Quality Photography
Your property listing is only as good as its first impression, and that impression usually starts with photos. High-resolution, well-lit images make a huge difference. Show every key space: kitchen, living room, bathroom, bedrooms, and any outdoor areas.
Tips:
- Take photos in natural daylight
- Declutter and stage each room
- Consider hiring a professional photographer
2. Write a Compelling, Accurate Description
While great photos draw people in, a clear and engaging property description seals the deal. Go beyond the basics (e.g., “2 bed, 1 bath”) and highlight unique features such as high ceilings, built-in storage, garden access, or energy-efficient appliances.
Include:
- Who the property suits (e.g., professionals, families)
- Local amenities (e.g., schools, transport links, parks)
- Any perks (e.g., pet-friendly, bills included)
3. List on the Right Platforms
Maximise your reach by listing across multiple rental platforms. Start with the most popular in your region, like Rightmove, Zoopla, or SpareRoom in the UK, and include social media for additional exposure.
Don’t forget:
- Facebook Marketplace
- Local property groups
- Your own website
4. Leverage Video Tours and Virtual Viewings
Video tours are becoming a must-have, especially for busy or out-of-town tenants. A simple walkthrough video adds depth to your listing and helps filter in serious enquiries.
Benefits:
- Saves time for both landlord and tenant
- Gives tenants a feel for the layout and condition of the property
- Increases engagement and trust
5. Highlight Energy Efficiency and Running Costs
Tenants are increasingly conscious of running costs. Include the Energy Performance Certificate (EPC) rating and mention any energy-saving features such as double glazing, LED lighting, or smart thermostats.
6. Refresh Your Listing Regularly
If your property has been sitting on the market, refresh your listing:
- Update the description
- Replace or reorder photos
- Repost to platforms or boost visibility with paid ads
A refreshed listing can attract new attention even without major changes.
7. Build a Strong Online Reputation
Reviews matter, especially for landlords and letting agents. Encourage happy tenants to leave a review online or provide a testimonial you can use in listings.
Also, consider using property management software or a dedicated website to build credibility and make enquiries easier.
8. Price Competitively and Offer Incentives
Do your research and price your property according to market trends in your area. A well-priced property with great marketing will fill faster than an overpriced one with weak presentation.
Incentives like a discounted first month’s rent or free broadband for six months can make your listing stand out in a crowded market.
Effective marketing is more than a listing, it’s your first interaction with a potential tenant. By investing time and effort into how you present and promote your property, you can reduce vacancies, attract better tenants, and increase your overall return.