Truth be told, not many people are familiar with Kubernetes. Even if they’ve heard of it, the reality is that most of them do not have the slightest idea how omnipotent and beneficial it is. In fact, it plays a significant role in how modern marketing technology systems function, particularly today when everything seems to be digitalized.
Without Kubernetes, none of these systems would be able to run seamlessly, and that’s probably one of the reasons why it has become an integral component in modern marketing and why it is constantly increasing in popularity.
If this topic piques your interest, and you would like to know more about it, then stick with us because this guide will further explore the role of K8s in marketing technology systems.
What Can Be Said About Marketing Technology Stack?
Here’s another term that may confuse you (if you haven’t “dealt” with it in the past), so let’s make things a bit clearer. So, what can be said about it? If you’ve run a digital campaign, managed emails, or leveraged any type of automation tool, then you were “in contact” with a MarTech stack.
Namely, it represents various software tools that businesses have a tendency to use whenever they want to attract and retain customers. Usually, one might include:
- HubSpot
- Facebook Ads
- Google Analytics
- Shopify
A huge organization may have a massive collection of different systems – personalization engines, data platforms, real-time bidding systems, and many others. All of them “collaborate” with each other, and scale to millions of users, and that’s precisely the moment when Kubernetes comes into play.
What Is Kubernetes Then?
To put it simply, it “takes care” of the marketing apps, ensuring they function properly and automatically scale up or down, depending on the traffic. When you have Kubernetes in your corner, you do not need to urgently call your DevOps engineers each time you run into some sort of issue, because Kubernetes will handle it.
Almighty Kubernetes Networking
Here’s another “hero” that plays a major role in modern marketing infrastructure. So, what do we know about it? Namely, secure Kubernetes networking can be described as a group of controls that’s designed to ensure all the data flows seamlessly between the micro-services without exposing any valuable information. In a conventional marketing stack, hundreds of services continuously interact with each other – personalization engines send recommendations, analytics gather customer data, etc.
In these instances, Kubernetes consultants are here to help companies create safe networking layers that encrypt traffic between systems, and, simultaneously, keep “unwanted visitors” at bay.
This gives marketing teams peace of mind because they know that their customer profiles, data pipelines, and APIs are safeguarded from any sort of breaches and theft. In a nutshell, Kubernetes networking will convert marketing agility into something that’s reliable and secure.
Why Your Marketing Team Should Consider Implementing Kubernetes?
Certain marketing teams still do not utilize Kubernetes, not because they aren’t aware of its omnipotence, but because they simply aren’t very familiar with all the benefits that come with it. What they fail to realize is that if their development teams, along with the data teams, employ it, they’ll be capable of creating brand-new environments in a flash, test out a new API, and test a campaign in the blink of an eye, instead of spending weeks or months trying to accomplish that.
Kubernetes Is Very Reliable
The truth is that marketing never rests. Your consumers have high expectations and demands, and they expect tracking pixels, landing pages, and engines to work seamlessly at any given moment.
And that’s exactly why Kubernetes is here. It makes sure all your apps return to normal functioning if they accidentally crash. If by any chance one part experiences some type of failure, the others will keep on running smoothly. The point is that Kubernetes always has your back, no matter what!
With Kubernetes, You Won’t Ever Blow Your Budget!
Another amazing thing about Kubernetes lies in the fact that it’s not going to blow your budget in any way. Instead of spending a fortune on a bunch of different idle services (that you may or may not employ), Kubernetes adds and eliminates resources dynamically, which is surely great news for any marketing team that cannot afford to waste their money on useless things.
It Can Be Used Anywhere
If your firm has marketing teams all over the world, with the help of Kubernetes, you’ll be able to utilize the same software and configurations in any location.
At first glance, Kubernetes may not sound like the most appealing and popular technological advancement; however, as you can see, without it, various marketing systems wouldn’t function as efficiently.