There is a new AI design tool on the web every now and then, and it’s extremely hard to decide which one to use. They all make attractive claims, and you just can’t tell which one is lying and which one is telling the truth. To help you tell apart good from the bad, we have done the research for you and have put together a detailed comparison between two of the best AI design tools in the market: BrandCrowd and LOGO.com.
We believe that BrandCrowd is the stronger contender since it combines a large number of powerful AI tools with actual human intelligence and ingenuity, but we’d still like to dive deeper into the unique toolsets of each to ensure a fair comparison.
The Two Design Giants
Both of the platforms below offer numerous AI tools not just to make a logo but to build a complete visual brand.
#1. BrandCrowd
BrandCrowd is a high-quality logo maker that provides over 300K logo templates and nearly 1 million total design templates. Its designs are made by human design experts, so they never look generic or AI-generated. That being said, BrandCrowd also provides numerous AI tools to make the design processes faster and more efficient, and it is the best AI design tool for your brand.
What Makes It Awesome?
- Real Designers: The foundation is great because the designs come from actual pros.
- Total Customization: You get a huge toolbox: 750+ fonts (including 525+ you won’t find anywhere else!), tons of icons, and 62,000 unique vector shapes to make your design truly yours.
- Safe to Use: All elements are totally safe for commercial use.
- Start Simple or Go Big: You can either start fresh on a blank page or pick from the hundreds of thousands of available templates.
- Exclusive Designs: Their logos are unique to BrandCrowd. If you want to be the sole owner, you can grab an extended license to have your template removed from their library forever!
Downloads & Global Vibes
You get all the file types you could ever need:
- High-Quality Vectors: Like SVG, EPS, and PDF.
- Standard Images: PNG and JPG.
- Cool Animations: GIF and MP4.
- Extras: Icon-only options and transparent backgrounds.
Plus, they’re super global too! The platform is available in lots of languages, such as English, French, Spanish, German, and many more. The globalness applies to the payments too, as they accept payments in several local currencies, from USD and Euro to GBP and Indian Rupee, and more!
More Than Just Logos (It’s a Full Branding Kit!)
BrandCrowd helps you build your whole visual brand, not just the logo:
- You can design cool, elegant, and exciting business cards, flyers, menus, posters, letterheads, and QR codes.
- It automatically makes sure your logo colors match across all your social, print, and web templates for a consistent look.
- You can even create and register a domain name alongside your new logo!
- You can build a favorites list of logos, create voting polls to get feedback from friends, and they even offer free delivery for printed items.
- They give help via chat support or 24/7 email support.
The Best Part: The Free Stuff!
Yes, it’s true! They offer a library of logos you can download for free.
- Full Control: Even the free logos are fully editable; you can change the layout, fonts, and colors, just like the premium ones.
- Pro Files for Free: A free download gives you the standard, high-quality file package, including essential vector and high-resolution raster formats!
- Free Tools: The free plan also throws in a free website builder, a digital business card maker, and a link-in-bio tool.
- Unlimited Projects: You can create and save as many projects as you want for free! (Just remember, you’ll need a premium subscription if you want to download assets from those extended design tools.)
#2. LOGO.com
LOGO.com comes with a big template library and numerous tools (both paid and unpaid) to help you design different things for your business with not much money or skills required.
The Logo Maker & Customization Playground
- AI Logo Generator: Just plug in your business name and maybe a catchy slogan. Their smart AI tool instantly gives hundreds of unique logo ideas for you to browse.
- Big Template Library: If you don’t want to start from scratch, they have tons of templates to help you get started.
- Full Customization (The “Logo Editor”): Once you pick one, customizing it is a breeze; no design skills needed!
- Millions of Icons: You get access to a massive library of millions of icons to find the perfect graphic for your brand’s vibe.
- Text Play: You can really jazz up your text by tweaking individual letters, fonts, spacing, and how everything is arranged.
- Color Tools: Use the “shuffle” feature to cycle through color palettes, or manually pick and edit colors to find your brand’s true match.
- Free Edits Forever: You get unlimited free edits to the layout, design, colors, font, and text.
Free Features & What You Get
- You can design and customize a logo for free.
- You can get your final logo in high-resolution files, including PNG and the scalable SVG (vector file).
- The free download also includes files to get you started:
- Icon Files
- Favicon Files
- A Brand Board
But the Free Plan Has Limitations:
- You can only save and edit 1 logo design.
- You can download only 4 high-resolution logo files.
- The Basic Brand Kit has limited brand files.
- You get access to a limited selection of templates.
- You only get 100MB of media storage.
LOGO Pro: The Full Brand Toolkit (Optional Subscription)
The optional paid LOGO Pro gives you access to:
- The Design Hub: It automatically takes your saved logo and generates a huge library of branded assets for you.
- Premium Branded Templates: Get access to the best templates for things like business cards, social media posts, letterheads, and email signatures.
- Website Builder: You get a tool to build a website that’s already perfectly branded with your new logo.
- Merchandise Creator: Design and create cool merch right on the platform using your logo.
Extra AI & Business Tools
- AI Image & Text (Pro Plan): Pro users can leverage “AI magic” to craft the perfect slogan and generate branded templates automatically.
- Brand Kit from an Existing Logo: Already have a logo you love? You can upload it, and LOGO.com will use it to create a full brand kit and merchandise for you.
BrandCrowd Against LOGO.com. Who’s the Winner?
| Feature | BrandCrowd (The Absolute Winner) | LOGO.com (A Great Alternative) |
| Design Quality | Real Designers (Designs are made by human design experts; never look generic or AI-generated). | AI Logo Generator & Big Template Library. |
| Template Library Size | Way Superior: Over 300K logo templates and nearly 1 million total design templates. | Big template library. |
| Customization Depth | Unmatched Tool Set: 750+ fonts (525+ exclusive), 62,000 unique vector shapes, total control over layout, fonts, and colors. | Full Customization in Logo Editor, Millions of Icons, text-specific tweaks (letters, spacing), and a color shuffle feature. |
| File Downloads (Free) | The Best Free Offering: Standard, high-quality file package, including essential vector and high-resolution raster formats. | High-resolution files and scalable SVG (vector file). |
| Free Project/Edit Limits | Unlimited Projects and the free logos are fully editable (layout, fonts, colors) just like premium ones. | Limited: You can only save and edit 1 logo design and download 4 high-resolution files. |
A Visual Comparison
Just in case the above textual descriptions weren’t enough for you, we would like to provide you with a visual comparison too, so that you can decide for yourself!
Made with BrandCrowd
Made with LOGO.com
Summing Up
BrandCrowd is the clear winner in this competition. Its professional, human-made designs, along with the superior template library and generous free offering, make it a hard-to-beat contender not only for LOGO.com but for most online logo makers available in the market today.
You can also see through the visual comparison that the quality offered by BrandCrowd is superior to LOGO.com, even though the latter is also quite a strong contender. Try out both of the platforms by yourself to make a logo for your business, and see which one feels better to you!