Sabrina Carpenter is the girl in the Pringles commercial. The pop star and actress stars in Pringles’ 2026 Super Bowl ad, titled “Pringleleo,” where she builds her perfect boyfriend out of Pringles chips. The ad became one of the most talked-about commercials of Super Bowl LX and marks Carpenter’s first ever Super Bowl appearance.
What Is the 2026 Pringles Super Bowl Commercial About?
The 2026 Pringles Super Bowl commercial follows Sabrina Carpenter as a woman who opts out of the dating scene and instead builds her ideal man — nicknamed “Pringleleo” — entirely out of Pringles chips. The spot blends romantic comedy with absurdist humor, shot inside a cozy, stylish home setting that keeps the tone fun and lighthearted throughout.
Directors Vania Heymann and Gal Muggia — recognized for producing visually inventive, story-driven commercials — bring sharp pacing and creative visuals to the campaign. Carpenter’s natural comedic timing carries the ad from start to finish.
The commercial closes with a reimagined version of Pringles’ legendary slogan — “Once You Pop, The Love Don’t Stop” — tying the brand’s addictive snacking identity directly into the romantic storyline.
Who Is Sabrina Carpenter?
Sabrina Carpenter is an American singer, songwriter, and actress born on May 11, 1999, in Quakertown, Pennsylvania. She first broke into the mainstream as Maya Hart on Disney Channel’s Girl Meets World before pivoting to music full time.
Her 2024 smash hit Espresso topped charts across the US, UK, and globally, launching her into superstar territory. The Short n’ Sweet album and a record-breaking world tour followed, making 2024 and 2025 the biggest years of her career by far.
By February 2026, when the Pringles Super Bowl ad aired, Carpenter was one of the most searched and streamed artists in America — making her a prime choice for a high-profile brand partnership.
Why Did Pringles Choose Sabrina Carpenter for the Super Bowl Ad?
Pringles has always built its brand around humor, personality, and cultural relevance. Sabrina Carpenter checks every box.
- Massive US fanbase — She commands one of the most engaged fanbases in American pop music, spanning Gen Z and millennials
- Natural comedic ability — Her self-aware, quick-witted persona translates perfectly to short-form commercial storytelling
- Peak cultural momentum — Coming off back-to-back record-breaking years, she carries genuine star power into the campaign
- Broad demographic appeal — Carpenter resonates with teens, young adults, and mainstream American TV audiences tuning in for the Super Bowl
- First Super Bowl appearance — The novelty factor drives additional press coverage and social media buzz around the ad
Pringles has a strong track record of leaning into absurdist humor for its Super Bowl spots. Casting Carpenter pushes the brand into new emotional territory with a full romantic narrative — something Pringles has not attempted at this scale before.
Sabrina Carpenter Pringles Ad vs. Other Celebrity Super Bowl Commercials
| Celebrity | Brand | Year | Ad Theme |
|---|---|---|---|
| Sabrina Carpenter | Pringles | 2026 | Romantic comedy, absurdist humor |
| Meg Ryan & Billy Crystal | Hellmann’s | 2025 | Nostalgia, food culture |
| Ben Affleck | Dunkin’ | 2024 | Celebrity self-mockery |
| Jennifer Aniston | Uber Eats | 2024 | Memory loss, comedy |
| Sylvester Stallone | Pringles | 2023 | Action, mustache humor |
The Pringleleo campaign sets itself apart from most celebrity Super Bowl ads. Where most spots rely on nostalgia or one-note gags, Carpenter’s ad builds a full narrative arc — giving Pringles emotional range the brand rarely explores and giving Carpenter room to flex genuine acting ability alongside the comedy.
“Once You Pop, The Love Don’t Stop” — Breaking Down the Slogan
Pringles’ original tagline — Once You Pop, You Can’t Stop — has been one of the most recognizable slogans in American snack food advertising since the 1990s. For Super Bowl LX, the brand flips it to Once You Pop, The Love Don’t Stop, weaving the addictive quality of the chips directly into Carpenter’s romantic storyline.
The rewritten slogan works on two levels. It preserves the familiar rhythm American audiences already know by heart while adding an emotional hook that ties directly into the Pringleleo love story. The result is a tagline that feels both fresh and instantly familiar — exactly the balance a Super Bowl ad needs to earn its multi-million dollar placement.
How Much Did the Pringles Super Bowl Commercial Cost?
A 30-second ad slot during Super Bowl LX cost approximately $7 to $8 million USD. Factor in production costs, Sabrina Carpenter’s talent fee, and the creative team behind the campaign, and the total investment likely lands well above $10 million. For Pringles, the return comes through earned media — news coverage, social sharing, and the cultural conversation the ad generates long after game day.
Where Can You Watch the Pringles Super Bowl Commercial?
The Pringles “Pringleleo” Super Bowl commercial is available to watch on:
- YouTube — Search “Pringles Super Bowl commercial 2026” or “Pringleleo ad”
- Pringles official website — Pringles.com
- Sabrina Carpenter’s social media — Instagram and TikTok
- Ad tracking sites — iSpot.tv and AdAge archive Super Bowl commercials annually
Frequently Asked Questions
Who is the girl in the Pringles commercial? Sabrina Carpenter is the girl in the Pringles commercial. She stars in the brand’s 2026 Super Bowl ad titled “Pringleleo.”
What is the 2026 Pringles Super Bowl commercial called? The commercial is called “Pringleleo,” named after the Pringles chip boyfriend Sabrina Carpenter builds in the ad.
When did the Pringles Super Bowl commercial air? The Pringles “Pringleleo” ad aired during Super Bowl LX in February 2026.
What does Sabrina Carpenter do in the Pringles ad? She plays a woman who builds her perfect boyfriend out of Pringles chips — naming him Pringleleo — as an alternative to modern dating.
Who directed the Pringles Super Bowl commercial? Vania Heymann and Gal Muggia directed the 2026 Pringles Super Bowl commercial.
What is the slogan in the Pringles 2026 commercial? The slogan is “Once You Pop, The Love Don’t Stop” — a romantic reimagining of Pringles’ classic tagline “Once You Pop, You Can’t Stop.”
Is this Sabrina Carpenter’s first Super Bowl commercial? Yes. The Pringles “Pringleleo” ad marks Sabrina Carpenter’s first Super Bowl commercial appearance.
Why did Pringles choose Sabrina Carpenter? Pringles selected Carpenter for her cultural relevance, comedic timing, and massive Gen Z and millennial fanbase across the United States — all aligning with the brand’s target demographic and playful identity.
What song is in the Pringles Super Bowl commercial? No specific Sabrina Carpenter song was featured in the ad, though the commercial leans fully into her pop star persona and signature humor.
How much does a Super Bowl commercial cost in 2026? A 30-second Super Bowl LX commercial costs approximately $7 to $8 million USD for the airtime alone, making it one of the most expensive ad placements in the world.
What other Super Bowl ads did Pringles run? Pringles has been a consistent Super Bowl advertiser, including a 2023 spot featuring Sylvester Stallone centered on the brand’s iconic mustache mascot.
Key Takeaways
- Sabrina Carpenter stars in the 2026 Pringles Super Bowl commercial
- The ad is titled “Pringleleo” and follows a romantic comedy storyline
- Carpenter builds her dream man out of Pringles chips to skip the dating scene
- The campaign slogan is “Once You Pop, The Love Don’t Stop”
- Directors Vania Heymann and Gal Muggia produced the spot
- This marks Carpenter’s first Super Bowl commercial appearance
- The ad targets Gen Z and millennial audiences across the United States
- The full ad is available on YouTube and Pringles.com