When you own a luxury business, you’ll know that every small detail counts. Your customers expect every minor feature to be well-thought-out, with no corners cut and no “cheaping out”.
If you want to maintain positive brand perception, consistency is key. As a luxury brand, you’ll earn trust through those small-but-deliberate design decisions that your customers will notice over time.
In this guide, we’re getting you started with five simple details that elevate your luxury brand.
- Considered Packaging
When customers order a product, the first thing they’ll be met with is your packaging. That’s why shipping your items in generic or cheap packaging isn’t going to cut it.
Everything from weight to texture and finish all influence your customers’ first impressions, so give your packaging the thought it deserves. That said, your packaging should complement your product, not overpower it, so make sure you get the balance right.
- Thoughtful Label and Tag Design
Another small detail that can make all the difference for a luxury business (and is arguably expected from customers) is label design. You want your labels and tags to be made from materials with an expensive feel, with quality printed font, to contribute to a positive unboxing experience.
It’s worth ordering custom labels from a reputable company like Labeloom and testing a few different sample products before you commit to a bulk order.
- Consistent Use of Typography
There’s nothing that cheapens a brand more than poor use of font. You’ve probably bought a product with a logo that has been squeezed onto a label almost as an afterthought, with no consideration for spacing or font.
The last thing you want is to reduce your products’ perceived quality with uneven fonts or crowded layouts. Instead, having calm, readable designs signals to your customers that you care about every detail.
- Attention to Customer Touchpoints
How much attention do you pay to the customer journey? This can have a big impact on how customers perceive your brand.
Everything from order confirmations to delivery updates and returns communications should be consistent with your brand voice. The good news is that you can automate many of these messages, so you only need fresh content for updates and one-on-one queries.
- Human Support
Speaking of one-on-one queries, don’t be tempted to go down the “cheap and cheerful” route when it comes to your customer support efforts. There’s nothing more off-putting than being directed to a generic AI bot when you have an issue.
In today’s world of faceless communication, a clear mark of a luxury brand is human interaction. Make it easy for your customers to speak to a real person when they need help, and you’ll set your brand apart from the rest.
Takeaway
Beyond your product itself, this guide has hopefully shown you the importance of luxury in those smaller, repeatable details. When every small feature and interaction reflects the care that you put into your business, you’ve got the recipe to follow for success.