Word of Mouth Marketing / Women turn to Facebook for inspiration, Social sharing, Authentic personality

Study: 56% of fashion-conscious women turn to Facebook for inspiration

Facebook inspires fashion choices for more than half of women who consider fashion and beauty to be important, according to a report by NetBase. The study also found that other online channels affecting women’s fashion decisions include blogs and message boards, while Twitter did not have a significant influence. Luxury Daily (7/26)

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Study: Social sharing is much more common on mobile than PCs
Consumers are almost twice as likely to network socially on mobile devices as on desktops, according to research by ShareThis, the social-sharing application platform. Most social shares on either were on Facebook, and the individual device with the highest percentage of users sharing was the iPhone. eMarketer (7/31)  

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Social media’s capabilities still elude many brands
Many marketers have yet to grasp the true power of social media to help brands understand what makes their customers passionate enough to tell friends about it, says Collective Bias’ social marketing officer, Ted Rubin. Many have also failed to understand that consumers are curating much of the media they consumer, so brands need to go the extra mile to create an authentic personality shoppers will want to engage with and talk about, Rubin adds. Forbes (7/30)  

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