6. Write what people want to read, not what you want to write
Your content should always have an audience in mind.
That means you should have their needs in mind, too, not your own. Remember, content marketing should provide something valuable to people.
So although you may want to write about how terrible your day was or how someone should do something about the lines at delis in grocery stores, that’s not the kind of thing people will want to read.
They want to read something that’s written about the things they’re thinking about.
So ask yourself what concerns and delights your audience, then go from there.
7. Make sure you’ve got more of the “content” part and not so much of the “marketing” part
A lot of organizations get caught up in the “marketing” part of content marketing. Don’t!
Content is supposed to give your audience something of value. In return, you’re developing trust, authority, and expertise.
A blog post that ends with “BUY NOW!” each time will generate far fewer potential customers or supporters than one that ends with “Download our free guide!”
Why? Because people need to be convinced to buy something and one blog post probably won’t do it. You need a lot of content to build a good relationship.
8. Talk to people about the problem, not the solution
Instead of asking if an audience has a problem, then presenting a solution (your product), content needs to meet your audience’s problem, acknowledge the issue, then show your expertise on the subject.
When the audience trusts that expertise enough, they’ll be ready to take the next step and they’ll think of you first.
9. Don’t write your content in a bubble
When you’re writing, always remember to pop the bubble of your products and services by showing how they impact real people and real things every day.
If you stick to isolated product pitches and studies, no one will be able to see it in the context of their own lives.
10. Don’t forget about SEO
One of the most rock-solid benefits of content marketing is boosting your website’s ranking in search engines.
Looks like at this point he's saying 'let's all have a drink' . OK ... I apologize upfront ... But I couldn't help thinking if once the Americans realised the potential security threat, they would raise their security alert to 'Deafcon' 3 ? via Paul Tomes
South East B2B Business Expo London, Speakers, Speed Networking, business advice clinics, exhibitions, inspiration, startups. We attract up to 1000 visitors from start ups to established businesses and corporate giants. We are extremely excited about holding the show at West Ham. We hold 5 Super Business Expo’s across the country to help companies market themselves and their businesses.
We bring together the latest speakers and experts to provide you with the opportunity to gain advice through our business advice clinics, seminars and 100+ local, regional and national exhibitors. You also have the chance to get involved with our speed networking and networking area. There are a number of limited free tickets register now to avoid disappointment!
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.