6. Write what people want to read, not what you want to write
Your content should always have an audience in mind.
That means you should have their needs in mind, too, not your own. Remember, content marketing should provide something valuable to people.
So although you may want to write about how terrible your day was or how someone should do something about the lines at delis in grocery stores, that’s not the kind of thing people will want to read.
They want to read something that’s written about the things they’re thinking about.
So ask yourself what concerns and delights your audience, then go from there.
7. Make sure you’ve got more of the “content” part and not so much of the “marketing” part
A lot of organizations get caught up in the “marketing” part of content marketing. Don’t!
Content is supposed to give your audience something of value. In return, you’re developing trust, authority, and expertise.
A blog post that ends with “BUY NOW!” each time will generate far fewer potential customers or supporters than one that ends with “Download our free guide!”
Why? Because people need to be convinced to buy something and one blog post probably won’t do it. You need a lot of content to build a good relationship.
8. Talk to people about the problem, not the solution
Instead of asking if an audience has a problem, then presenting a solution (your product), content needs to meet your audience’s problem, acknowledge the issue, then show your expertise on the subject.
When the audience trusts that expertise enough, they’ll be ready to take the next step and they’ll think of you first.
9. Don’t write your content in a bubble
When you’re writing, always remember to pop the bubble of your products and services by showing how they impact real people and real things every day.
If you stick to isolated product pitches and studies, no one will be able to see it in the context of their own lives.
10. Don’t forget about SEO
One of the most rock-solid benefits of content marketing is boosting your website’s ranking in search engines.
What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.
Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.
The teacher gave her fifth grade class an assignment: Get their parents to tell them a story with a moral at the end of it.---The next day, the kids came back and, one by one, began to tell their stories.
There were all the regular types of stuff: Spilled milk and pennies saved. But then the teacher realized, that only Janie was left."Janie, do you have a story to share?"
After World War II, an American soldier was going back to London from the front. He was on a very crowded train, and was looking for a seat, but the only empty one was next to an older lady, and she had her pet poodle on it. He said, “Please, madam, I'm very tired. May I please sit here?”