6. Write what people want to read, not what you want to write
Your content should always have an audience in mind.
That means you should have their needs in mind, too, not your own. Remember, content marketing should provide something valuable to people.
So although you may want to write about how terrible your day was or how someone should do something about the lines at delis in grocery stores, that’s not the kind of thing people will want to read.
They want to read something that’s written about the things they’re thinking about.
So ask yourself what concerns and delights your audience, then go from there.
7. Make sure you’ve got more of the “content” part and not so much of the “marketing” part
A lot of organizations get caught up in the “marketing” part of content marketing. Don’t!
Content is supposed to give your audience something of value. In return, you’re developing trust, authority, and expertise.
A blog post that ends with “BUY NOW!” each time will generate far fewer potential customers or supporters than one that ends with “Download our free guide!”
Why? Because people need to be convinced to buy something and one blog post probably won’t do it. You need a lot of content to build a good relationship.
8. Talk to people about the problem, not the solution
Instead of asking if an audience has a problem, then presenting a solution (your product), content needs to meet your audience’s problem, acknowledge the issue, then show your expertise on the subject.
When the audience trusts that expertise enough, they’ll be ready to take the next step and they’ll think of you first.
9. Don’t write your content in a bubble
When you’re writing, always remember to pop the bubble of your products and services by showing how they impact real people and real things every day.
If you stick to isolated product pitches and studies, no one will be able to see it in the context of their own lives.
10. Don’t forget about SEO
One of the most rock-solid benefits of content marketing is boosting your website’s ranking in search engines.
Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.
Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.
A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.
However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store. The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.
Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.
Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company. [more…]
[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.
Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!
What do dog treats, toothpaste and recipes have in common?
They’re all products which companies have included in promotional crackers by Simply Crackers. Organisations from across the UK have used their bespoke branded crackers on a variety of activity from promotions through to customer and employee reward.
YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016.
Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?
Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the millennia storytelling has developed from verbal to drawn to written [more…]
Little Johnny comes home from Sunday school with a black eye. His father sees it and says,
"Johnny, how many times do I have to tell you not to fight with the other boys?"
"But Dad, it wasn't my fault. We were all in church saying our prayers. We all stood up and my teacher in front of me had her dress in the crack of her butt. I reached over and pulled it out. That's when she hit me!"
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.