6. Write what people want to read, not what you want to write
Your content should always have an audience in mind.
That means you should have their needs in mind, too, not your own. Remember, content marketing should provide something valuable to people.
So although you may want to write about how terrible your day was or how someone should do something about the lines at delis in grocery stores, that’s not the kind of thing people will want to read.
They want to read something that’s written about the things they’re thinking about.
So ask yourself what concerns and delights your audience, then go from there.
7. Make sure you’ve got more of the “content” part and not so much of the “marketing” part
A lot of organizations get caught up in the “marketing” part of content marketing. Don’t!
Content is supposed to give your audience something of value. In return, you’re developing trust, authority, and expertise.
A blog post that ends with “BUY NOW!” each time will generate far fewer potential customers or supporters than one that ends with “Download our free guide!”
Why? Because people need to be convinced to buy something and one blog post probably won’t do it. You need a lot of content to build a good relationship.
8. Talk to people about the problem, not the solution
Instead of asking if an audience has a problem, then presenting a solution (your product), content needs to meet your audience’s problem, acknowledge the issue, then show your expertise on the subject.
When the audience trusts that expertise enough, they’ll be ready to take the next step and they’ll think of you first.
9. Don’t write your content in a bubble
When you’re writing, always remember to pop the bubble of your products and services by showing how they impact real people and real things every day.
If you stick to isolated product pitches and studies, no one will be able to see it in the context of their own lives.
10. Don’t forget about SEO
One of the most rock-solid benefits of content marketing is boosting your website’s ranking in search engines.
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.
However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:
Latest : NewVoiceMedia, a global provider of cloud call centre and inside sales technology that enables businesses to have more successful conversations, has announced a partnership with Monet Software, a leading cloud-based workforce management solution provider.
‘Monet WFO Live’ integrates seamlessly with NewVoiceMedia’s ContactWorld platform to help optimise customers’ call centre management and operations to transform their customer service experience.
Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.
Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]