A step-by-step guide to setting up a mobile marketing campaign
According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.
So, while app marketing is becoming a crucial part of every business’s strategy, a business will need to do more than simply push an app out into the marketplace.
However, before starting an app marketing strategy a business should appreciate that their website should be mobile friendly which means that it’s easy to use on a mobile device – a surprising number of websites are not suitable for this purpose.
It’s also important that users find content on the website which means it must be easy to navigate or they will quickly leave without making a purchase or interacting with the business.
First step for setting up a mobile marketing campaign
This will help benchmark any mobile app marketing campaign and enable the results to be tracked.
The next step is to understand and appreciate search engine optimisation – known as SEO – and a strategy will need to be in place when the campaign begins.
Essentially, every website page will need to be fully optimised, particularly if a marketing app is expected to be delivering customers to a specific part of the site.
The next step is to create a social following for the business by utilising various social media platforms which help boost engagement as well as delivering vital traffic.
Developing a presence on social media platforms
It is worth investing the time in developing a presence on a small number of social media platforms, particularly Facebook and Twitter, before branching out to use other platforms.
A business could, for instance, promote their news via the platforms after placing it on their website and use social plug-ins so those who like the content can also promote it to their followers.
Another important step is to understand keywords and how search engines use them.
This is an important element for any business looking to invest in paid search as part of their mobile marketing campaign. These keywords should be relevant to the campaign’s audience and what they are searching for.
Using marketing apps to achieve sales
Finally, it’s crucial when having a mobile marketing campaign, particularly when using marketing apps to achieve sales, that testing is carried out before it begins to optimise it.
This means a business could tweak an element of a campaign to see whether it delivers better results than before – all mobile marketing campaigns should be finely tuned over the course of their running to produce expected results.