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Successful personalisation strategy / RichRelevance / Internet Retailing 2011

by on September 23, 2011 in Uncategorized


In two presentations, personalisation solution provider RichRelevance and US retailer will help retailers learn how to design, execute and achieve a successful personalisation strategy 

London, U.K. – September 27, 2011—RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers today announced it will be presenting at Internet Retailing, the UK’s leading conference of online and multi-channel retailers. RichRelevance will discuss best practices for implementing a personalisation strategy, guidelines for vendor selection and why personalised recommendations are driving increases in average order value of up to 26%., a RichRelevance customer, will also be presenting a case study at the event to highlight the challenges retailers face in managing customer data and the benefits a personalisation strategy has brought to the company.

Darren Hitchcock, vice president of UK and European territories, RichRelevance, said: “E-commerce personalisation has been widely adopted in the US, where it has proven to significantly increase profits. Now, retailers in the UK and Europe are taking notice, but many see implementing a personalisation strategy as a daunting task. At Internet Retailing, we aim to show how retailers can execute a personalisation strategy effectively and demonstrate the benefits that personalisation has delivered to our customer”

Presentation Details:

What: The Path to Personalisation: Past, Present and Future

When: 11.20pm GMT on Tuesday, 4 October 2011

Where: Room D, Novotel, Hammersmith, London

Who: Diane Kegley, CMO, and Darren Hitchcock, vice president of UK and European territories, RichRelevance

Why: Personalisation is increasingly playing a vital part in retail strategies because of its potential business value. With a multitude of options to choose from (build, buy, add-on) retailers need to begin to consider introducing personalisation into their retail site. RichRelevance Chief Scientist Darren Vengroff will discuss the personalisation options available to retailers, best practices in implementation of onsite and email recommendations as well as discuss RichRelevance technology and what to consider when choosing a vendor. RichRelevance will also share how retailers can play an unparalleled role helping to innovate in the personalisation space through RecLab—a project designed to enable academic researchers to code and run a variety of recommendation algorithms against live shopping traffic, without compromising trust and privacy. The opportunity to truly delight shoppers with personalised experiences via algorithmic improvements has never been more attainable for retailers.

What: Personalisation as a Revenue Generator

When: 12.20-12.50pm GMT on Tuesday 4th October

Where: Track 1: The Customer

Who: Sam Peterson, SVP, Technology, Website and Merchandising,

Why: A successful personalisation initiative can generate millions of pounds in attributable sales in the short term and strengthen relationships with consumers that increase their lifetime value. In his presentation, Sam Peterson will talk about the business benefits has achieved from leveraging customer insight to deliver a personalised user experience. He will also talk about how RecLab, a project designed to enable researchers to code and run a variety of recommendation algorithms against live shopping traffic on major ecommerce sites, is driving innovation in personalisation technology.


About RichRelevance

RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, and others.

Founded and led by the e-commerce expert who helped pioneer personalisation at, RichRelevance helps retailers increase sales and effectively monetise site traffic by providing the most relevant products, content and offers to shoppers as they switch between web, store and mobile.

RichRelevance has delivered more than £1 billion in attributable sales for its clients to date, and is accelerating these results with the introduction of a new form of personalised advertising called shopping media which allows brands to engage shoppers where it matters most – at the point of purchase on the largest retail sites in world. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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