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How to increase the effectiveness of email marketing / MediaCo at TFM&A

by on February 20, 2012 in Apps, Apps & Software, Ecommerce, Email Marketing, Events, FaceBook, Gadgets, iPhone, LinkedIn, Marketing, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Search Marketing, Special Issue, Twitter, Websites

MediaCo is inviting attendees to optimise the time they spend at TFM&A 2012 by focusing on the business benefits of strategic internet marketing including:

•Search Engine Optimisation
How to boost a business by improving search engine visibility.

•Social Media Optimisation
Information on various ways to maximise the benefits of a social media presence, participation and promotion.

•Strategic Link Building / Off-Page Optimisation
Methods which will increase the popularity, authority and trust of a website.

•Pay Per Click (PPC) Management
The planning, positioning and creative steps which will vastly improve conversions and return on investment.

•Email Marketing
How to say the right thing, in the right way, at the right time to increase the effectiveness of email marketing.

•Web Copywriting
All about the art of creating persuasive content that converts website visitors into customers.

TFM&A is taking place at Earls Court, London, on 28-29 February, and experts from MediaCo will be available at Stand E21 to discuss all of the key elements of Internet Marketing.

In addition, the agency will be delivering two insightful workshops during the event.

John Heffernan will be speaking on the subject of “SEO + Social = ROI; How they combine to benefit business!” – in the Search Marketing Theatre, at 11.30am Tuesday, 28 February.

And Hugh Jackson will be delivering a talk on the subject of “SEO – The Latest Keys to Success: What’s new for 2012 and beyond…” in the Search Marketing Theatre, at 12.30am Wednesday, 29 February.

Attendees are reminded not to be late as MediaCo’s workshops are always over-subscribed.

As well as SEO, Social Media Optimisation is expected to be one of the key discussion points at the event and MediaCo will be focusing on the 3Ps that encapsulate their service …

… Presence, Participation and Promotion.

Visitors to MediaCo, at Stand E21, will have the opportunity to discuss and learn more about each including:

Presence

Origination of presence within the key channels including Facebook, Twitter, YouTube and LinkedIn.

Customisation and enhancement of an existing presence, including F-commerce.

Strategically connecting each channel to deliver maximum benefits.

Participation

Content development, say the right thing, in the right way, 
in the right channel.

Proactive participation in conversations, group discussions, polls etc.

Development of reputation as an authority in the companies field.

Promotion

Raising awareness of presence through a range of additional channels.

Proactively sharing content, syndicating material and making it “findable”.

Creating means of rewarding customer engagement.

MediaCo is a full-service, below-the-line digital marketing agency providing effective solutions since 1999. Its team possesses a wide range of skills covering e-marketing, consultancy, PR, journalism, editing, copywriting and web development.

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