Shaken & Stirred - Influential Brand Profiling and Positioning

How would you sell Bristol to the world?

A bid to create a marketing scheme to sell Bristol to the world is moving ahead.

The task force charged with developing the marketing approach plans to start an online survey soon to find out what residents think about their hometown.

They are also setting up a series of focus groups which will operate weekly until mid-March that are aimed at discovering what makes the city special to those who know it best.

Without the data, city officials would be “flying blind” in trying to come up with the right marketing approach, said Mickey Goldwasser, a Bristol Development Authority commissioner who serves on the task force.

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