Shaken & Stirred - Influential Brand Profiling and Positioning

Don’t miss TFM&A 28 – 29 February 2012

TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days. 

Read on for further information on this year’s inspirational Keynote programme.

arrowMake sure you don’t miss any of our Inspirational Keynotes, purchase a Fast Track Experience Pass!

Time Title of Session
Speaking Brands
10:00 Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy.Richard Robinson, Industry Leader, Google Google
With……    b2b marketing
11:30 What does social enterprise mean for marketing?Lee Bryant, Headshift part of Dachis Group
David Keene,
Stuart McRae, IBM
Mark Walton-Hayfield, CSC
Chaired by Neil Davey, Editor,
dachis  csc   ibmmycustomer       salesforce
12:30 Innovations in mobile advertising: how brands can use marketing insight to drive personalised targetingCharlie Hunter-Schyff, Head of Planning, O2 Media o2 media 
14.00 7 Steps for creating an integrated social media strategyDave Chaffey, CEO and Co-Founder, Smart Insights
 Smart Insights
16:10 It’s getting personal. The role technology will play in the future of media consumption. Microsoft shares its vision of the world tomorrow.Dave Coplin, Director of Search, Microsoft UK microsoftbing


Day 2 Wednesday 29th February  
10:00 The future of online retail media and the opportunities for advertisers, marketers and etailers
Case Studies: Philips and BMW
Rob Bassett, Head of Strategic Accounts, eBay Advertising 
11:30 Make it sticky – using data and insight to drive ROI in a multi-channel areaMark Zablan, Managing Director, Experian Marketing Services Group UK
Jeremy Waite, 
Head of Social Media, Phones 4u
Simon Wilkinson, 
Head of Global Consumer Marketing,
Dr Martens
experian ms 
12:30 Tomorrow’s digital today: current trends and Yahoo!’s predictions for the futureJon Myers, Director, Account Management, Yahoo! yahoo
14:00 Performance Marketing & Mobile – it WILL be all about Mobile CommerceKevin Edwards, Strategy Director, Affiliate window &
Matthew Wood, Head of Performance Marketing,vouchercloud
A4U logo
16:10 From a Poke to a Purchase: How Social Media has evolved into Social CommerceTodd Wilms, Senior Director of Social Media Audience Marketing, SAP
Aaron Kahlow, CEO, Online Marketing Institute

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