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The first UK tourism organisation to use the geocaching technique

by on February 21, 2012 in FaceBook, iPhone, Pinterest, Twitter, Wales

Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouraging people to tour the region with its ‘Great North Wales Borderlands Adventure Trail’ promotion launched this week.

 Geocaching is based on the treasure hunt idea with a modern twist of using GPS to find hidden items.

NWB has joined forces with Prodo Digital on the campaign and is claiming to be the first UK tourism organisation to use the geocaching technique.

Visitors to the region are asked to download a geocaching application to their smartphone or other device and use it to find hidden containers at 10 different locations across the region.

A dedicated campaign page has been developed for the promotion while Twitter and Facebook are also being used to raise brand awareness and engage the region’s online community.

According to Geocaching there are now more than 1.6 million geocaches hidden around the world.

Here’s a clip:

 

 


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