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Trying to reach young professionals, students, young moms, brides to be, and other dynamic communities

by on February 17, 2012 in Businesswoman, Lead story, Marketing, Pinterest, PR, Small Business

Users of Cision’s award-winning campaign management PR software can now easily share their stories through Pinterest, the world’s fastest-growing social sharing site –  http://goo.gl/St2yK.

By clicking the “Pin It” icon on stories, news releases, or multimedia in their Cision Social Publish content, powered by PitchEngine, users can post photographs, artwork and any type of brand imagery that might interest the almost 11 million users of the Pinterest “virtual pin board.”  

http://goo.gl/St2yK “Pinterest fills a unique need in social media. It’s a place where people can share the things they feel passionately about. And Pinterest’s strong appeal to women in the 18-34 demographic – 97 percent of its Facebook fans are women – makes it a tremendous channel to tap into if you are trying to reach young professionals, students, young moms, brides to be, and other dynamic communities,” said Peter Granat, President and Chief Operating Officer of Cision North America.

“By making it easy for our users to connect to communities using Facebook, Twitter, Pinterest, LinkedIn, Google+ and other top social platforms, we help them tell their stories powerfully, effectively, and creatively,” he said.

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