Shaken & Stirred - Influential Brand Profiling and Positioning

All about Participate Sport, Citibet,Tremor Video,The Microsoft Advertising Story Awards and Human Race

Here is our weekly get together with some of the PR releases received by theMarketingblog. Enjoy.

Are you happy with your social media marketing so far this year?

If not – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.  Now the main act. It’s all about Participate Sport, Citibet,Tremor Video,The Microsoft Advertising Story Awards and Human Race

Citibet to launch in London on Friday 27 April with initial print run of 75,000 copies

Citibet, the free football betting magazine, is set to launch this week in London with an editorial staff led by former FHM and Rolling Stone editor Ed Needham.

Content produced by Needham’s team at publishing and creative agency Grand Parade promises to arm readers with ‘Weekend Football Intelligence’ through a range of topical stories and insightful columns focusing on major domestic, European and international football fixtures.

Tremor Video, the leading international network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.


Tremor Video Unleashes VideoHub In The UK

VideoHub enables marketers and agencies to measure, verify and analyse their video campaigns, regardless of how the media is bought or where the campaign runs. Now, marketers can know exactly what is driving campaign goals, including brand lift, brand engagement and purchase intent as well as providing verification of where their ad is running. By providing comprehensive insight into video advertising performance, VideoHub allows marketers to make rapid and informed decisions on their campaigns and make changes that lead to increased brand lift.


UK Winners of the Microsoft Advertising Story Awards 2012 Demonstrate Storytelling at its Best

Microsoft last night announced the UK winners of its new creative storytelling contest, The Microsoft Advertising Story Awards (MSAs), at a glamorous champagne reception at The Ivy Club. In a closely contested competition, with an impressive display of creativity and innovative thinking, Sam Drake from Goodstuff won the not-for-profit category and Kathryn DeKeyser from OMD named the brand category and overall UK winner.


Human Race Joins Forces with Participate Sport to Form UK’s Largest Mass Participation Events Company

Two leading multi-sport, mass participation events companies will join forces to create the UK’s largest and most diverse mass participation events company; owning and delivering over 55 events in triathlon, cycling, running, duathlon, aquathlon and open water swimming for over 100,000 participants of all abilities and ages.

Participate Sport and Human Race have merged to combine a highly prestigious portfolio of events including the Toshiba Windsor Triathlon, Cycletta, the Eton SuperSprint Triathlons, Festival of Sport Cornwall, Wiggle Dragon Ride, Etape Cymru, Off Road Winter Series, the Speedo Open Water Swim Series and a partnership with the British 10k Run powered by Nike+.


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