Shaken & Stirred - Influential Brand Profiling and Positioning

German Convention Bureau chooses Clareville

Looking to raise their profile with U.S. meetings, events and incentive travel planners and executives, The German Convention Bureau (GCB) has chosen the Boston office of Clareville (, headquartered in London, to serve as its U.S. PR agency of record.

Working with the GCB’s U.S. headquarters in New York City, Clareville Boston will provide public relations support to help build awareness and excitement around Germany as the world’s second most popular meetings destination. The proactive and strategic PR program will achieve this by highlighting Germany’s expertise clusters around pharmaceuticals, financials, automotive, logistics & transportation and technology; strong transportation infrastructure; excellent value for money spent; and vibrant country-wide green meetings and sustainability track record.

“As the longstanding agency for the IMEX Group and the agency behind the public relations for the successful debut of IMEX America show in 2011, Clareville knows the trends, the media and influencers, and the issues and opportunities that drive our space. We are planning to tap into all this to promote Germany more proactively in the North American markets,” commented Laura d’Elsa, the GCB’s regional director USA & Canada.

John Starr, joint managing director of Clareville further commented on the GCB relationship, “Germany and all it has to offer is a dynamic draw for business hosts and delegates from around the world and we are thrilled to have the opportunity to help the GCB get the word out to more US meeting planners and executives.”


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