Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that it has been named the overall winner in the BritWeek UKTI Business Innovation Awards in the Marketing & Communications category. The fast-growing ad technology company was recognised at a gala awards ceremony in Beverly Hills last night for its achievements in helping global marketers succeed with digital advertising.
- The BritWeek UKTI Business Innovation Awards, a program of UK Trade & Investment, honour innovative businesses with joint operations in the UK and California. Rocket Fuel was chosen from among many innovative applicants as the winner in the Marketing & Communications category. Judges include renowned innovators and experts, including Andy Bird, Chairman of Walt Disney International; Ian Callum, Design Director for Jaguar; and Sir Ken Robinson, Internationally Renowned Creativity Expert.
- Winners were announced at a high-profile awards ceremony in Beverly Hills, California on April 25 at BritWeek 2012 – a week-long celebration of British excellence in California that features events on art & design, film & television, music, literature, science & technology, fashion, cuisine, business innovation awards, and more.
- Rocket Fuel was recognised for its innovative real-time digital media bidding and ad management platform that leverages sophisticated artificial intelligence and predictive data analytics technology. The Rocket Fuel platform solves one of the most important issues in marketing – how to deliver exactly the right ad, in front of exactly the right person, at exactly the right time, across all addressable media, and at a scale never before seen in the history of marketing technology.
- Rocket Fuel expanded its international footprint in the past year, opening a UK office and hiring a globally-focused CFO. The company now has offices in 11 cities worldwide including New York, London, and Toronto. Rocket Fuel’s growing customer list in the UK includes brand advertisers such as Royal Caribbean, French Connection, Sky, and Marks & Spencer.