Shaken & Stirred - Influential Brand Profiling and Positioning

All about eSeller, FOUNDATION, Eurostop and a new website

There is now a new site called eSeller. Here’s one of their ‘fresh’ news items.

FOUNDATION, an independent retailer based in Gloucestershire, has chosen Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors, to design and implement its new online store. via

Foundation has recently launched its website following the success of its established stores in Stow-on-the-Wold and Cheltenham.

The business sells a selection of ‘hand-picked’ clothes, homewares and accessories, which it says has an emphasis is on style, wearability and providing good customer service. The company expects its new e-commerce site to match the turnover of one of its stores within a year.

James Wiseman, co-founder of Foundation, said: “We have used Eurostop’s e-rmis and e-pos systems for over five years and their expertise in the retail fashion industry has been invaluable.

“The big thing for us was that we wanted to have a fully integrated system that could support our stores and our new e-commerce site – choosing Eurostop meant that we could achieve this with just one supplier.”

“We expect our e-commerce sales to grow over the next three years – and to match the turnover of one of our stores within twelve months. In past years we have been successful in picking up awards for the business from Drapers – now our ambition is to be e-tailer of the year.”

Deborah Loh, e-commerce manager at Eurostop, said: “There are few businesses today that have not recognised the opportunities that an effective website can offer in terms of sales and growth.

“Our e-commerce solution enables successful independent retailers to build on their existing brand and customer loyalty with an additional sales channel. Integrating existing business systems that manage stock and provide valuable sales data is an extremely efficient and profitable way to achieve this.”

Foundation was established by husband-and-wife team James and Gemma Wiseman, former designers for firms such as Mulberry and Nokia who created items from clothing and accessories, to furniture and on-screen displays.

The first Foundation store opened in Stow-on-The-Wold, in the heart of The Cotswolds, in early 2003. It offered a hand-picked selection of interesting clothes, homewares and accessories from up-and-coming designers.

Via eSeller – Subscribe Here


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