Shaken & Stirred - Influential Brand Profiling and Positioning

YouTube videos will rock your fan base! / Video / Social Bakers

Why is YouTube so hot?

Social Bakers writes … The phenomenon of YouTube videos has been experiencing a boom in the social media universe. Marketers are starting to grasp this trend by testing the full potential of videos and the power of messages and emotions they can convey to the audience.

Luxury, beauty, consumer goods brands as well as music and TV channels have already explored the power of video sharing. Their efforts are well reflected in our YouTube Statistics, so let’s have a look at the stars of this month:

“An ardent fan of feminine beauty”…Christian Dior

Dior certainly knows how to capture the attention of its YouTube fans! Its new film ‚Secret Garden – Versailles‘ was a great success – more than 4 million subscribers viewed the video in one single day! As you can see in Socialbakers statistics, Dior’s great move was immediately awarded by a dramatic increase in the number of brand subscribers.



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