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‘Dan Tobin Smith’ shots for Johnnie Walker campaign

Photographer Dan Tobin Smith has just completed his shoot for the latest Johnnie Walker poster campaign to be used across the Asian market.

Working on behalf of the Love creative agency, each shot is said to capture the character of the various blends of Johnnie Walker whisky and use a range of clever lighting and perspective manipulation to create a dazzling array of effects.

Described as a “masterclass in lighting and attention to detail,” a Love creative agency spokesperson said of the Johnnie Walker whisky shoot, “We were excited about the chance to work with such a talented photographer, and returned knowing how to paint light with a small torch.”

The new campaign can now be primarily seen in airports in Asia.


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