Shaken & Stirred - Influential Brand Profiling and Positioning

Who else wants to produce a muck-raking tabloid for professionals?

Should You Wear a Bikini to the Firm Pool Party?

What do you get when you hire over-educated writers and ask them to produce a muck-raking tabloid for professionals? In the case of Breaking Media, you get a badly behaved but valuable audience of lawyers and bankers.

The company’s signature Above the Law site now has nearly a million monthly readers who enjoy smart legal coverage mixed with crass chatter about sex and salaries.

The site’s no-holds barred comment section has also attracted a large and rabid mob of lawyers who make Howard Stern’s fans look genteel in comparison. (Here’s some of the 74 comments posted in response to a recent article on law firm pool parties: )


Leave a Comment