Shaken & Stirred - Influential Brand Profiling and Positioning

Women for Women : “Unimaginable Pleasure”

Thanks to Multicut Classics for this one /

Just came across Xanté Pear and Cognac Liqueur, which describes itself as follows:

Allow us to introduce Xanté — the intimate result of a ménage à trois between the finest French cognacs, the affection of French Limousine Oak with its touch of vanilla, the perfect penetration of pear, and the slow tender mating process which seals the great conception delivering a flavour and taste beyond all known experience.

It is like a giant step forward, a transformational boost to the Golden Age of Women. Like succes (sic) and prosperity. Like men that women want them to be: gentle, soft, caring, romantic, smart, well built and willing to please. We call it pure oral pleasure from the country of Europe — Imported Unimaginable Pleasure.

Wonder if women really buy this.



Leave a Comment