Shaken & Stirred - Influential Brand Profiling and Positioning

Updated brand identity for Farrow & Ball

Holmes & Marchant has unveiled an updated brand identity for Farrow & Ball designed to give the upmarket paint and wallpaper brand a consistent and confident marque across its showrooms and stockists.

Holmes & Marchant was briefed to evolve the identity to match the quality and authenticity of Farrow & Ball products as part of the brand’s international expansion. An updated roundel has been introduced using distinct Farrow & Ball colours ‘Railings’ and ‘White Tie’ with classic typefaces Bembo and Gill Sans framing the iconic F&B shorthand.

The design agency has also adapted the single-line version of the identity to include the caption ‘Craftsmen in paint and paper’.

Sarah Cole, marketing director at Farrow & Ball, said: “We wanted to ensure all consumer-facing Farrow & Ball identities were consistent as we expand the brand overseas. The team from Holmes & Marchant really immersed themselves in the brand’s culture and have developed an identity that successfully reflects the heritage of the Farrow & Ball brand in a fresh and contemporary way.”

Greg Vallance, creative director at Holmes & Marchant, added: “Farrow & Ball is an inherently classic, British brand so it was vital we found the balance between respecting this cherished heritage and updating an identity in keeping with Farrow & Ball’s exciting, global expansion plans.”

Leave a Comment