BLOOM London Dry Gin have launched an integrated campaign targeting trade + consumers from Wednesday 11 July – Friday 13 July, to champion the brand’s signature serve, BLOOM Gin and Tonic with Strawberries.
“A very British twist- a BLOOM Gin and Tonic with strawberries”
Working with award winning communications agency, LDR LONDON, the campaign aims to build brand awareness and amplify the credentials of BLOOM London Dry Gin as a super-premium gin.
Titled BLOOM Pick Your Own, this will be the first installment of BLOOM London Dry Gin’s experiential activity where consumers + on-trade accounts will be invited to sample the serve and interact with the brand. Launching in the UK today, the BLOOM Pick Your Own campaign will roll out nationally as well as to key global markets next year.