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“Every event is going to be broadcast live, streamed to the internet and a lot of that is going to end up being shared with friends” / Red Rocket Media

by on July 26, 2012 in Events, Events & Awards, Lead story, London & South East, Marketing, Social Media

Ashley Curtis writes …  Likes, tweets, pins and shares are set to be game changers when it comes to the London Olympics 2012 as more people than ever will interact online during the event.

Olympians and athletics officials are commenting online in real time on social media pages, giving fans a previously unseen look into the way the Games is run and how participants train themselves up for the biggest stage in the world, reports AFP.

Red Rocket Media

It also gives social media marketing professionals the opportunity to get into the Olympic spirit by posting or tweeting their thoughts on the Games – with a business twist, of course.

However, the vast amount of social media users taking to networks has given organisers a huge challenge when it comes to regulating Olympic secrets. Already, athletes have been given social media bans and details of the opening ceremony have been leaked online.

Nick D’Arcy and Kenrick Monk

For example, ndtv.com reports that Australian swimmer Nick D’Arcy and Kenrick Monk have been handed a one-month social media ban after they posted photos of themselves posing with guns in the US.

Ian Maude, an internet analyst at research group Enders Analysis, is overwhelmed at the sheer scale of the Games: “This is going to be absolutely huge.

“Pretty much every event is going to be broadcast live, streamed to the internet and a lot of that is going to end up being shared with friends, linked to, discussed on social media platforms – far more so than anything before,” he added.

Tel: +44 (0) 845 658 3334 Email: info@redrocketmedia.co.uk

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