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Consumer data privacy in a ‘Big Data’ world: How to deliver cookie-free targeted ads

ADmantX confirmed to speak at 2012 ad:tech London

ADmantX , the next-generation semantic advertising Web service, today announced that Damon Francis, ADmantX Business Development Director, will present Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads at ad:tech London 2012, to be held 19-20 September in London UK (National Hall, Olympia).

“While the European Union online privacy regulations were taking effect we suddenly had a new term entering our lexicon for the use of data about consumers, transactions, web pages… – Big Data“, said Damon Francis, ADmantX Business Development Director.  “Publishers and online advertisers are looking for cookie-free targeting alternative to monetize this data and deliver ads next to the best content to the right consumer at the right time in the right frame of mind.
The use of semantic advertising to establish context targets consumers by capturing reader emotions in near real-time, that’s the new era of contextual advertising where you can maintain the benefits of targeting without invading consumer privacy.”
Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads will provide attendees with a new perspective on the relationship between contextual advertising and Big Data. Through this seminar session delegates will learn more about:
  • The state of the art of online advertising in the Big Data era
  • What is semantic targeting
  • The benefits of semantic contextualization for cookie-less ad targeting
ad:tech London 2012
ADmantX will be exhibit on the ad:tech London show floor in booth #209 to feature demonstrations of the ADmantX semantic advertising Web service that allows publishers and advertisers to develop more effective online advertising campaigns.
Connecting the digital media community for two days of purposeful learning and networking, ad:tech is a marketplace for buying and selling; a forum for exchanging ideas; and an opportunity to contribute to industry trends & initiatives. The event brings together leaders who are also doers shaping the industry: the exhibition presents progressive, innovative solutions and the conference features insights from high performing brand marketers. 

ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.


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