ADmantX confirmed to speak at 2012 ad:tech London
ADmantX , the next-generation semantic advertising Web service, today announced that Damon Francis, ADmantX Business Development Director, will present “Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads ” at ad:tech London 2012, to be held 19-20 September in London UK (National Hall, Olympia).
- The state of the art of online advertising in the Big Data era
- What is semantic targeting
- The benefits of semantic contextualization for cookie-less ad targeting
Connecting the digital media community for two days of purposeful learning and networking, ad:tech is a marketplace for buying and selling; a forum for exchanging ideas; and an opportunity to contribute to industry trends & initiatives. The event brings together leaders who are also doers shaping the industry: the exhibition presents progressive, innovative solutions and the conference features insights from high performing brand marketers.
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.