Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : Michael and Peter went on a fishing trip

Michael and Peter went on a fishing trip. They hired all the equipment: the reels, the rods, bait, wading boots, rowing boat, the car and even a log cabin in the woods. No expense was spared for their  yearly expedition.

On the  first day they went fishing they didn’t catch a thing. The same thing happened on the second day, and on the third day. It continued like this until finally, on the last day of their vacation, Michael caught a fish.

As they’re driving home they’re really depressed. Peter turns to his friend, Michael, and says, “Do you realise that this one pathetic fish we have caught cost us £900?”

Michael replies with a jaundiced smile, “ Crikey, it’s a good thing we didn’t catch any more!”


photo credit: kasperbs via photo pin cc

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