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Events / On the edge – Bristol / “Two billion people are already online. E-commerce sales are $8 trillion a year”

by on August 4, 2012 in Apps, Apps & Software, Events & Awards, FaceBook, Gadgets, Google, iPhone, Latest News, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail News, South West, Twitter, Websites

Early-bird tickets are only £95! Book now: http://ontheedgelive.co.uk/bristol/why-attend/

“Two billion people are already online. E-commerce sales are $8 trillion a year. Today, change is happening at a pace and scale with no historic precedent. You need an edge.”
Ajaz Ahmed, Co-founder, AKQA – The world’s most awarded and successful digital agency.

On The Edge is NOT just another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.

What you’ll learn:

Video

• 5 actionable strategies for online video that will make the maximum impact • How to get better results from your current marketing budget • How to double or even treble your email open rates • The latest 1:1 video engagement technology

Digital Content

• Developing a social media strategy for your business that guarantees to increase profits • Identify quick wins with content curation and repackaging existing content that fuel your social media activity • Know what to do to ensure your content is seen by as many relevant people as possible

SEO / Search

• How to create and sustain a link development campaign that guarantees great rankings • How to use social media to make the most of your link-building strategy • Link baiting, content outreach and other secrets you don’t know about. Yet…

Social Media

• How to decide what the right mix is for your brand or project • How to avoid common pitfalls • Ways to think about platforms and decide which are right for you and your brand

Digital Marketing Tools

• A comprehensive round up of tools to help every aspect of your digital marketing efforts.

• Includes probably the best collection of free resources available in search marketing today.

• Generate better results and ROI from picking the right tools.

Mobile

• Discover how internet and mobile innovations are fuelling this new industrial revolution • How it challenges marketing theory and practice • Look at how ‘data currency’ can be scaled from low to high value

Digital Reputation Management

• How to achieve page one domination and make your brand brilliant • Discover which tools allow your business to conquer reputation management • Integrating SEO into positive brand identity

Paid Search / PPC

• Why the companies at the top of the listings don’t always pay the most • Reasons why the default AdWords settings are working against you • Discover and exploit competitor weaknesses • How to use targeting settings to reach the best potential customers

What else?

• We’ll provide you with a goody-bag, full of speaker notes and much more!

• Enjoy a sumptuous lunch and as much coffee as you can handle • Earn CPD points • Use the FREE Wi-Fi to implement your new strategies straight away

The digital experts you will learn from:

• Mike Essex, Online Marketing Manager, Koozai Topic: Paid Search (PPC) • Stephen Lock, Head of SEO, Analytics SEO Ltd Topic: The Ultimate Guide To Search Marketing Tools • Lisa Myers, CEO, Verve Search Topic: Link Development • Mark Sinclair, Founder, yourBusinessChannel Topic: How to harness video to gain serious competitive advantage • Paul Armstrong, Head of Social, Mindshared Topic: Paid, Owned and Earned Media – why social success needs all three.

• Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – why experience is the new holy grail for marketing • René Power, Account Director & Head of Digital, BDB Topic: Digital Content and Best practice within B2B Social Media Strategy • Samantha Noble, Digital Marketing Director, Koozai Topic: Reputation management in a digital age

Early-bird tickets are only £95! Book now: http://ontheedgelive.co.uk/bristol/why-attend/

 

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