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Hear all about Domino’s journey in becoming one of the UK’s leading mobile retailers

by on August 7, 2012 in Events, Lead story, London & South East, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video

At Mobile Marketing Live on 1-2 October in London, there will be a host of great speakers from the retail sector sharing their knowledge and insights of their experiences in the mobile channel.
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The line-up includes:Paul Francis – Head of Commercial Systems, Domino’s Pizza Paul will describe Domino’s journey in becoming one of the UK’s leading mobile retailers and explain the different ways in which the company uses mobile applications to promote the Domino’s Pizza brand.

Sebastian Grebasch – Head of SEA/Mobile, Zalando

Sebastian’s will offers a retailer’s perspective on how to design and implement a performance-based mobile marketing strategy and performance-based mobile marketing campaigns, including both search and display advertising.

Sarah Baillie – Commerce Manager, Debenhams
Debenhams has seen unprecedented growth in mobile and Tablets over the last two years, but what do these interactions mean for its multichannel business? Sarah will explain why Debenhams has worked hard to build a holistic mobile strategy, and how mobile acts as a multichannel device, facilitating sales elsewhere

Alex Kirmse – Head of Mobile, Zappos
Alex will cover the Zappos approach to customer service and company culture, and how this translates to mobile. He will also look at how the mobile team is structured within a larger corporation, and offer insights on what makes mobile customers different from web users.

Craig Sullivan – Group eBusiness Manager, Belron (AutoGlass)
Craig will outline the success that Belron has had investing in web apps, including mightily impressive traffic and revenue stats.

Plus, lots of Retail-focused presentations from mobile experts in the second Conference stream, the Ideas Lounge, and the Mobile Experience Lab.

And dozens of presentations from speakers from leading brands in other sectors, including Barclaycard, Intercontinental Hotels Group, British Gas, O2, Ford and The Guardian. Learn from what other top companies are doing on mobile in their industry.

  • What you’ll get from Mobile Marketing Live
  • See 100s of presentations from famous brands
  • Get free mobile marketing advice from experts in the Ideas Lounge
  • Try out mobile marketing services for yourself in the exhibition
  • See mobile marketing in action in the Mobile Experience Lab
  • Network with your peers at the show and Networking Party
  • Win loads of prizes from mobile phones to free taster services

Remember: buy one for yourself and your colleague can attend for half price!

Call: Lisa Slavin / Tel: +44 (0)207 183 5308 / Email

Look who else is coming!

Miss Selfridge • Betfair • Business Wire • Cause4 • City University London • Debenhams • Cross Media • Department for Work & Pensions • Ernst & Young • Financial Times • Global Radio • Hackett London • Homebase • La Redoute • Legoland • Lloyds • Lulu Guinness • Macmillan Cancer Support • Nectar • NHS • Oxfam • SpareRoom • Tesco • Travelodge • UNICEF • Visit Britain • Zappit

Sponsor the event
We’ve got some great Sponsorship and Exhibition deals to suit every budget from start-ups in the Innovation Zone to larger companies on the main floor.

For more information, see or email Lisa Slavin on



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