Shaken & Stirred - Influential Brand Profiling and Positioning

Video / Cheil USA / Samsung Tristan Eaton web film

Cheil USA and Samsung are launching the latest part of their integrated influencer marketing campaign for the GALAXY Note 10.1: Cheil USA created this 2-minute web-only film documenting how the Note 10.1 features in “a day and a party in the life” of renowned street artist and toy maker Tristan Eaton.

Cheil USA also produced a mobile microsite to feature the video and 10 wallpapers created by Tristan that are available for download. The video is being spread online via paid, earned and owned digital channels.Cheil USA’s integrated campaign for Samsung has been designed to inspire passion for the Galaxy Note devices by showing how they seamlessly incorporate into influencers’ lives online and off, enhancing productivity and creativity.

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