Shaken & Stirred - Influential Brand Profiling and Positioning

Mighty Fine Company appoints Hamilton Public Relations

2012 set to be the best time in 50 years to experience the Northern Lights

Specialist tour operator, The Mighty Fine Company (, has appointed Hamilton Public Relations to promote its quality, year-round, soft-adventure holidays to the UK audience.

Hamilton has been hired to communicate news, trends, trips and deals from The Mighty Fine Company to the media, create excitement about the brand and secure press trips to the core destinations of Sweden, Finland, Iceland and Norway in return for travel features.

“We are delighted to have Hamilton Public Relations on board to help raise awareness of The Mighty Fine Company and our extensive product offering,” said Linda Gilmour, Sales Manager of The Mighty Fine Company.  “We pride ourselves on providing exceptional, unusual and memorable travel experiences and are looking forward to sharing our stories with the media.”

“We are hugely excited to be working with The Mighty Fine Company,” said Catriona Hamilton, Director of Hamilton Public Relations.  “With the season of winter holidays upon us and 2012 set to be the best time in 50 years to experience the Northern Lights, there’s a lot of exciting products to talk about.”

Tailor-made escapes

The Mighty Fine Company offers tailor-made escapes and escorted tours to Scandinavia, Antarctica, Africa, Egypt, Asia, the Mediterranean and the Caribbean.

The company’s speciality is year-round holidays to Iceland, Norway, Sweden and Finland, where, in addition to the traditional tours that Scandinavia is famous for, The Mighty Fine Company tailor-makes cutting-edge holidays that feature activities and experiences not automatically associated with the destination.

The Mighty Fine Company also offers a wide range of “Northern Lights” travel experiences to Norway, Sweden, Finland, Iceland and Canada.  Being able to organise trips that coincide with the best times to see the Northern Lights, The Mighty Fine Company arranges tours and sightseeing excursions that really let visitors scratch beneath the surface of each destination.  From escorted tours with expert guides to relaxed voyages along the Norwegian coastline, the variety on offer means there is something for everyone.

The Mighty Fine Company is supported by a team of travel experts who provide holidaymakers with a service that’s helpful, mature and personal.  All staff members have a wealth of experience in the travel industry, and they are globe trotters in their own right with a genuine passion for travel.

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