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Rocket Fuel to provide customers with access to Facebook Exchange

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, has announced its support for the Facebook Exchange (FBX).FBX allows marketers to serve more relevant ads on Facebook via real-time bidding based on individual impression characteristics instead of pre-defined audience segments. FBX allows Rocket Fuel to expand its reach to leverage the quality and scale of Facebook, while continuing to deliver and optimise ads using audience data, to build relevant, efficient and complete digital marketing programmes for Rocket Fuel’s customers.

Rocket Fuel can now leverage its existing artificial intelligence technology, which learns from all available impression attributes, through real-time bidded cookie targeting on FBX, with access to Facebook’s over 955M people globally*. Rocket Fuel can now use first- and third-party audience data through FBX to serve highly relevant ads to the right people at the right time by focusing on both engagement and performance metrics, and top-performing characteristics like Facebook page type, creative, time of day, geography, interests, behaviour and demographics.

Dominic Trigg, managing director Europe at Rocket Fuel, says: “This is an exciting opportunity for Rocket Fuel. We’ve been working with Facebook for some time and the combination of our real-time optimisation technology with FBX is extremely powerful for our customers. I am looking forward to rolling this offer out across Europe.”


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