Alex Dale Case Study: Moving Marketing from the Web to Facebook and then onto Mobile
Alex Dale is King.com’s Chief Marketing Officer.
He joins King.com from Microsoft, where he was general manager of their consumer and online services group in Central and Eastern Europe. At Microsoft, Dale also led the consumer marketing efforts for Bing, Internet Explorer, Windows Phone, Windows PC, MSN and Hotmail in Western Europe.
Prior to Microsoft, he was the founder and managing director of broadband ISP and portal, virgin.net. Part of the Virgin Group of companies, the virgin.net service was sold to NTL Cable in 2004.
November 19, 2012 | 9:45am – 10:15am