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“I find it really depressing that advertisers assume that only women want to watch their weight”

hamandpeaches writes

“I find it really depressing that advertisers assume that only women want to watch their weight and what they eat, and that any sort of low-calorie chocolate is automatically aimed at women. I suppose this Crispello is supposed to be the equivalent of a Yorkie, but for women. Down with them both and let everyone eat whatever chocolate they want in a blissful utopia without gender norms or advertising!”

Cadbury launch Crispello – a new chocolate bar for women

What makes Cadbury’s new chocolate bar gender specific? You don’t have to eat it all in one go, apparently

News that Cadbury’s is about to launch its first new chocolate bar since the 1990s could be seen as a cause for excitement – are we about to see a new confection clasped to the nation’s bosom? I fear not, for Crispello (a name that, like Nigellissima, surely no one but marketeers think has a purry appeal) is aimed squarely at a female demographic, and specifically at weight-conscious women who have been shunning chocolate altogether and who are blamed for a 6.6% slump in the £800m annual single chocolate bar market. Kraft, Cadbury’s parent company, says the bar will be ” … a lighter way to enjoy chocolate”, (isn’t that Maltesers?) marketed under the tagline “a little treat for you.”

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