Johnson & Johnson worldwide vp/marketing Kim Kadlec just fired one of her ad agencies, Deutsch — and then unnecessarily humiliated the shop in public.
She lauded Deutsch’s work on stage at the massive Association of National Advertisers conference in Orlando yesterday and got applause from the audience for doing so.
Then, according to Ad Age, two hours later she called Deutsch (and Mother and The Martin Agency) to fire them from the very same accounts she had just praised.
We understand that business isn’t personal, but this borders on cruelty.
At the very least, it lacked respect. Ad agencies live and die by these decisions, and although Deutsch will do just fine without the O.B. tampons business in Canada, Kadlec seems to have coupled Deutsch’s pink slip with an unnecessary slap in the face.