Red Bull energy drink has been pretty much the same since it launched in 1987, with the exception of the short-lived Red Bull cola. Now the brand is set to launch its limited edition flavours into the UK, and into a number of territories across Europe, bringing three new flavours of Red Bull energy drinks for consumers to try.
Scheduled to be released in the first quarter of 2013, the new drinks will come in a trio of very differently coloured packaging, moving away from the iconic blue and silver packaging seen on both diet and full sugar Red Bull. Instead, each of the drinks will have its own colour can, sticking with the colour palette of Red Bull and maintaining the blue, red and silver look.
The Red Bull special edition flavours all have a fruity theme and include Red Bull Red Edition (Cranberry), Red Bull Blue Edition (Blueberry) and Red Bull Silver Edition (Lime).