The Royal Opera House has appointed international entertainment marketing agency aka to provide creative brand solutions marketing and media buying both online and offline.
As part of its remit, aka recently created a new visual campaign for the launch of the Royal Opera House’s 2012 Autumn Season – One Extraordinary World. This creative campaign, which specifically draws upon themes from the upcoming productions of Swan Lake, The Minotaur and L’elisir d’amore, has begun to roll-out across all media including out of home, print and online platforms.
The concept, which features Royal Ballet principal Marianela Nuñez and The Royal Opera’s The Minotaur, was developed by aka’s Creative Director Matthew Dixon, shot by photographer Kevin Macintosh and featured production design by Daryl McGregor, with support from the Royal Opera House’s superb costume and wardrobe team. The accompanying video was shot by the Royal Opera House’s Audio Visual Editor, New Media, Tom Turner.
Adam Kenwright, Founder and Managing Director of aka, stated:
“The Royal Opera House account marks a significant addition to our portfolio and it’s a huge honour to be working one of the most celebrated cultural institutions in the world. We are excited by the prospect of inspiring audiences to experience unforgettable entertainment at the Royal Opera House.”
Caroline Bailey, Director of Marketing at the Royal Opera House added:
“We are very pleased to be working with aka. Their impressive track record of success across their global roster of arts, cultural institutions and live entertainment clients, means that they are excellent partners to take us in a new and fresh direction while encouraging audiences to explore the extraordinary world of the Royal Opera House.”