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Shaken & Stirred - Influential Brand Profiling and Positioning

Chose a Red Stripe from the shelves and hey presto you get a singing, dancing, musical performance

OK, this is pretty cool. To have a little fun, Red Stripe turned a corner shop into a singing, dancing, musical performance by transforming products and items within the store into the music-making instruments. Every time a customer chose a Red Stripe from the shelves, the instruments were triggered and a musical performance began. Watch the video.

Pretty impressive stuff. We just wonder what might have happened had a shopper grabbed one of the items that was supposed to function as a musical instrument.

KesslerKramer’s KK Outlet developed the idea and Stinkdigital worked with Hirsch&Mann to make the idea happen.

 

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