Shaken & Stirred - Influential Brand Profiling and Positioning

Events : Convergence of Search, Content and Social : Red Rocket Media at IRX 2013

Convergence of Search, Content and Social

This presentation explores the now inextricable link between search, content and social media. It offers in-depth insight into how: 

  • Search and social have handed all the power to the consumer
  • Social media enables a more effective form of discovery
  • People are overwhelmed by information and becoming immune to “overt” advertising messages, and so content now drives the purchasing decision
  • Brands can no longer rely on “traditional” channels to reach consumers
  • We are all in the publishing business now

Speaker: Matt Hopkins


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