Shaken & Stirred - Influential Brand Profiling and Positioning

PR : Who you sit next to on a flight is a big deal – Air New Zealand


Who you sit next to on a flight is a big deal. Will they be a screaming child? Will they be a nervous wreck? Or will they be the person you’ve always dreamt of?

Air New Zealand are hoping it will be the latter with their new campaign: “Blind Gate”, to promote their London to LA flight route.

Unfortunately, Cilla won’t be making an appearance – instead they’ve teamed up with the Guardian’s “Blind Date” section to source applicants for this unique opportunity. From those that put themselves forward, ten will meet at Heathrow to play a compatibility game – then the two selected couples will immediately board the plane to LA.

Once in flight, they’ll have the chance to enjoy the London to LA flight route offering where the pair can fold back the armrests and turn a three seater row into a two seater chill-out (that is, if they get on). They’ll also have their flights as well as their three days in LA filmed and broadcasted. So there’s a good opportunity for content creation as they’re sent on adventurous tasks.

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