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Movers & Groovers : Display specialist Mediasyndicator hires industry veterans Graeme Tottle and Damian Cassidy

Mediasyndicator, the umbrella to vertical display specialists Sportsyndicator, Techsyndicator and Autosyndicator, today announced two appointments to its management team to support the company’s on-going growth in the UK display marketing industry.

Graeme Tottle joins Mediasyndicator as the business’s new Commercial Director and will oversee the sales teams in each vertical business unit, and drive focus while coordinating the overall relationship with agencies and servicing its online publisher clients. Tottle arrives at Mediasyndicator with significant credentials in the industry, most recently as Sales Director for digital specialists Ad2One, where he lead eBay’s ad sales to a period of record commercial success.

Prior to this Tottle has worked as Group Commercial Director at Time Out, transforming their multi-platform offering to outstanding digital growth. He additionally worked as Commercial Director at Emap across a portfolio of men’s publications, helping launch a number of mens’ titles into the market.

In addition to Tottle’s appointment, Mediasyndicator has appointed Damian Cassidy as Publisher and Operations Director. Damian will oversee ad operations and brings strong technical and commercial expertise from the likes of Fox Networks and the market leading mobile DSP, Adfonic.

Both Tottle and Cassidy will report to Mediasyndicator’s CEO, Spyro Korsanos.

Korsanos commented, “We are looking forward to an excellent year for the Mediasyndicator business, resourcing the team to provide ever better levels of service to agencies, publishers and content providers alike. We want to continue to offer expertise in each of the sectors we specialise in. This includes sports in which Comscore continues to position us as the digital buying point in the UK, technology where we hold the largest reach due to our partnership with Netshelter and Automotive – focussing on the best independent automotive publishers online.”

Korsanos added, “Bringing the best premium campaigns to our publishers is our mission, while servicing agencies and brands’ needs as best and as creatively as we can. Graeme and Damian have hit the ground running and will undoubtedly be a massive support in servicing this growth. ”


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