Shaken & Stirred - Influential Brand Profiling and Positioning

LivingSocial & ClearChannel 500 bus stops : Introducing Londoners to a great range of offers

LivingSocial, the local marketplace for to buy and share the best things to do in your city has launched a new advertising campaign to connect Londoners with great offers in their area.

With a LivingSocial presence at 500 bus stops across London, LivingSocial has partnered with ClearChannel, one of the world’s largest outdoor advertising companies, LivingSocial aims to introduce the people of London to fantastic offers and experiences throughout the Capital.

Peter Briffett, LivingSocial’s Managing Director for the UK and Ireland, said: “This campaign marks a continuation of recent outdoor campaigns for LivingSocial in London, and represents an exciting way of introducing Londoners to the great range of offers available at, as they go about their daily commute. With the New Year in full swing, we are delighted to be helping Londoners discover new and exciting experiences in their city.”

Kerry Hindhaugh, Agency Director at Clear Channel UK added, “We are delighted to partner with an exciting social commerce brand such as LivingSocial to deliver this innovative campaign. We already know that out-of-home drives online engagement and this partnership further demonstrates how attractive high street 6-sheets are to online brands.”

The campaign will run until 10 February 2013.


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