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Video : All about the ‘Bear’ essentials – a special washing machine fable

Samsung Digital Appliances has launched a viral, created by The Viral Factory, to communicate the ‘cool wash’ capabilities of its ecobubble range of washing machines to its customers.

Picture the scene. A cameraman is filming the set-up of a washing machine shoot in the snow-covered hills of Manning Park B.C in Canada, in a large clearing next to a frozen lake.

As the team connects a feed pipe from the ice cold stream into the back of the ecobubble, one of the crew members points towards a large brown bear which has emerged from the surrounding forest and is heading in their direction.

After retreating a safe distance, the crew watch on as the bear strips down to his boxer shorts and throws his brown coat into the ecobubble, putting it on a cold wash cycle. After keeping himself busy while he waits by reading a newspaper and building a snowman, when the wash finishes, the bear pulls out his clean coat, which is now white, and puts it back on to reveal he is actually a polar bear.

And it’s not long before word gets out, as the film ends by cutting to a line of brown bears waiting patiently to use the ecobubble to wash their own coats.

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